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{"item":{"id":7499247845565,"title":"Hyperemesis Gravidarum (HG) Encouragement Cards","handle":"hg-encouragement-cards","description":"\u003cp\u003eWith our hearts full of delight, we welcome our newest set of collab cards and this time with a special focus on our little HG hero's! We know how our HG warrior mamas can feel as they try to explain their HG pregnancy to their small child\/children. In our attempt to support these special families, we have created a set of cards to instill confidence, positivity and oodles of reassurance for these resilient little kiddies. \u003c\/p\u003e\n\u003cp\u003eThis set of 22 cards comes in a plain calico bag and are a slightly smaller size than our originals to suit small hands. They are fun, playful and engaging with age-appropriate language. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA note to our little HG Hero's\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e(which can be found as the cover letter within this set)\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDear Little Hero,\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eIf you are reading this, then someone who loves you is having a baby - and growing that baby is making them feel a bit sick.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eHaving a baby to look forward to is a great, big, wonderful thing but like most things that are great and big and wonderful, it might also feel a bit scary. And seeing someone you love feeling sick, tired and sad can be pretty scary too.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eThese cards are full of words to help you feel brave or when you need a little reminder that you are loved. It can be hard to remember these things when the world feels like it has been turned upside down, so keep these cards close and use them as much as you need.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eOne day soon things will feel bright and shiny again - and you will have a new little buddy to make memories with. Even though I don't know you, I want you to know that you are my hero - and I bet the person who has given you these cards thinks you are their hero too.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eHang in there xx\u003c\/em\u003e\u003c\/p\u003e","published_at":"2023-08-14T22:23:58+08:00","created_at":"2023-08-08T09:47:06+08:00","vendor":"Seasons of Mama","type":"","tags":["Affirmations","Baby Shower Gifts - Mum","Mum","Nausea","Pregnancy"],"price":4995,"price_min":4995,"price_max":4995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42959907750077,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Hyperemesis Gravidarum (HG) Encouragement Cards","public_title":null,"options":["Default Title"],"price":4995,"weight":285,"compare_at_price":null,"inventory_management":"shopify","barcode":"07750077","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/hyperemesis-gravidarum-hg-encouragement-cards-676251.jpg?v=1714967974","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/hyperemesis-gravidarum-hg-encouragement-cards-363449.jpg?v=1714967974","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/hyperemesis-gravidarum-hg-encouragement-cards-941179.jpg?v=1714967974","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/hyperemesis-gravidarum-hg-encouragement-cards-552395.jpg?v=1714967974","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/hyperemesis-gravidarum-hg-encouragement-cards-822113.jpg?v=1714967974","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/hyperemesis-gravidarum-hg-encouragement-cards-419378.jpg?v=1714967974","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/hyperemesis-gravidarum-hg-encouragement-cards-316898.jpg?v=1714967974"],"featured_image":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/hyperemesis-gravidarum-hg-encouragement-cards-676251.jpg?v=1714967974","options":["Title"],"media":[{"alt":"Hyperemesis Gravidarum (HG) Encouragement Cards - 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The Birth Store-Seasons of Mama","id":27007587516605,"position":7,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/hyperemesis-gravidarum-hg-encouragement-cards-316898.jpg?v=1714967974"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/hyperemesis-gravidarum-hg-encouragement-cards-316898.jpg?v=1714967974","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eWith our hearts full of delight, we welcome our newest set of collab cards and this time with a special focus on our little HG hero's! We know how our HG warrior mamas can feel as they try to explain their HG pregnancy to their small child\/children. In our attempt to support these special families, we have created a set of cards to instill confidence, positivity and oodles of reassurance for these resilient little kiddies. \u003c\/p\u003e\n\u003cp\u003eThis set of 22 cards comes in a plain calico bag and are a slightly smaller size than our originals to suit small hands. They are fun, playful and engaging with age-appropriate language. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA note to our little HG Hero's\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003e(which can be found as the cover letter within this set)\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eDear Little Hero,\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eIf you are reading this, then someone who loves you is having a baby - and growing that baby is making them feel a bit sick.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eHaving a baby to look forward to is a great, big, wonderful thing but like most things that are great and big and wonderful, it might also feel a bit scary. And seeing someone you love feeling sick, tired and sad can be pretty scary too.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eThese cards are full of words to help you feel brave or when you need a little reminder that you are loved. It can be hard to remember these things when the world feels like it has been turned upside down, so keep these cards close and use them as much as you need.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eOne day soon things will feel bright and shiny again - and you will have a new little buddy to make memories with. Even though I don't know you, I want you to know that you are my hero - and I bet the person who has given you these cards thinks you are their hero too.\u003c\/em\u003e\u003cbr\u003e\u003cem\u003eHang in there xx\u003c\/em\u003e\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{"badge":"\u003cdiv style='display:none' class='jdgm-prev-badge' data-average-rating='0.00' data-number-of-reviews='0' data-number-of-questions='0'\u003e \u003cspan class='jdgm-prev-badge__stars' data-score='0.00' tabindex='0' aria-label='0.00 stars' role='button'\u003e \u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e \u003c\/span\u003e \u003cspan class='jdgm-prev-badge__text'\u003e 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Safe, non-toxic, and completely mess-free, this baby handprint and footprint kit lets you create beautiful prints without the mess of traditional ink.\u003c\/p\u003e\n\u003ch5 data-start=\"1018\" data-end=\"1053\"\u003eThe Perfect Keepsake or Gift\u003c\/h5\u003e\n\u003cp data-start=\"1054\" data-end=\"1268\" class=\"\"\u003eEach 5x7\" card is ideal for framing, storing, or gifting. 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{"item":{"id":8071987822781,"title":"Inkless Print Kit - My First Edition","handle":"little-lullaby-inkless-print-kit-my-first-edition","description":"\u003ch5 data-end=\"228\" data-start=\"169\"\u003eCapture Special Firsts\u003c\/h5\u003e\n\u003cp class=\"\" data-end=\"526\" data-start=\"230\"\u003eCherish your baby’s precious 'First' milestones with our\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"314\" data-start=\"287\"\u003eInkless Milestone Cards\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eMy First Edition\u003c\/em\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– the perfect\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003enewborn keepsake for lasting memories. Safe, non-toxic, and completely mess-free, this baby handprint and footprint kit lets you create beautiful prints without the mess of traditional ink.\u003c\/p\u003e\n\u003ch5 data-end=\"1053\" data-start=\"1018\"\u003eThe Perfect Keepsake or Gift\u003c\/h5\u003e\n\u003cp class=\"\" data-end=\"1268\" data-start=\"1054\"\u003eEach 5x7\" card is ideal for framing, storing, or gifting. Beautifully packaged in a timeless, gender-neutral box, it’s a thoughtful baby shower gift, newborn present, or memory maker for first-time parents.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1368\" data-start=\"1270\"\u003e\u003cem\u003eWe recommend scanning them to your phone or computer for digital safekeeping.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eWe want to turn your baby’s moments into memories, so you can be sure that your little loves prints will stay for a lifetime, thanks to the special Inkless wipe technology, no fading or smudging once dried. \u003c\/p\u003e\n\u003cp\u003eLast but not least - you can use the back of the card should you wish to practice or print another hand or foot! Just keep in mind each wipe is designed to be used for each card - should you use it multiple times the quality of the ink will fade with each use but will still be visible! \u003cbr\u003eOur wipes can be used 3-4 times once opened then need to be discarded \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003ePlease read instructions carefully before use and keep leaflet for future reference.\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003eAllow your print some time to show and to dry completely before taking your photo or storing away.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","published_at":"2025-09-08T13:52:56+08:00","created_at":"2025-09-01T14:34:34+08:00","vendor":"Little Lullaby","type":"","tags":["Baby","Baby Shower Gifts - Baby","Hand \u0026 Footprint Kits","Keepsakes","Milestone Cards"],"price":3999,"price_min":3999,"price_max":3999,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45350872776893,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Inkless Print Kit - 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My First Edition - The Birth Store - Little Lullaby","id":29529435406525,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1638,"width":1638,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/inkless-print-kit-my-first-edition-2671807.jpg?v=1763559496"},"aspect_ratio":1.0,"height":1638,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/inkless-print-kit-my-first-edition-2671807.jpg?v=1763559496","width":1638},{"alt":"Inkless Print Kit - My First Edition - The Birth Store - Little Lullaby","id":29672136081597,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/inkless-print-kit-my-first-edition-3359375.png?v=1762525285"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/inkless-print-kit-my-first-edition-3359375.png?v=1762525285","width":1080},{"alt":"Inkless Print Kit - My First Edition - The Birth Store - Little Lullaby","id":29529433735357,"position":3,"preview_image":{"aspect_ratio":0.8,"height":2048,"width":1638,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/inkless-print-kit-my-first-edition-6917149.jpg?v=1758806881"},"aspect_ratio":0.8,"height":2048,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/inkless-print-kit-my-first-edition-6917149.jpg?v=1758806881","width":1638},{"alt":"Inkless Print Kit - My First Edition - The Birth Store - Little Lullaby","id":29529432260797,"position":4,"preview_image":{"aspect_ratio":0.8,"height":2048,"width":1638,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/inkless-print-kit-my-first-edition-5983568.webp?v=1758806881"},"aspect_ratio":0.8,"height":2048,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/inkless-print-kit-my-first-edition-5983568.webp?v=1758806881","width":1638},{"alt":"Inkless Print Kit - My First Edition - The Birth Store - Little Lullaby","id":29529432883389,"position":5,"preview_image":{"aspect_ratio":0.808,"height":1459,"width":1179,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/inkless-print-kit-my-first-edition-4544390.jpg?v=1758806881"},"aspect_ratio":0.808,"height":1459,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/inkless-print-kit-my-first-edition-4544390.jpg?v=1758806881","width":1179},{"alt":"Inkless Print Kit - My First Edition - The Birth Store - Little Lullaby","id":29529434521789,"position":6,"preview_image":{"aspect_ratio":0.8,"height":900,"width":720,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/inkless-print-kit-my-first-edition-6496049.jpg?v=1758806881"},"aspect_ratio":0.8,"height":900,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/inkless-print-kit-my-first-edition-6496049.jpg?v=1758806881","width":720}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch5 data-end=\"228\" data-start=\"169\"\u003eCapture Special Firsts\u003c\/h5\u003e\n\u003cp class=\"\" data-end=\"526\" data-start=\"230\"\u003eCherish your baby’s precious 'First' milestones with our\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-end=\"314\" data-start=\"287\"\u003eInkless Milestone Cards\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eMy First Edition\u003c\/em\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e– the perfect\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003enewborn keepsake for lasting memories. Safe, non-toxic, and completely mess-free, this baby handprint and footprint kit lets you create beautiful prints without the mess of traditional ink.\u003c\/p\u003e\n\u003ch5 data-end=\"1053\" data-start=\"1018\"\u003eThe Perfect Keepsake or Gift\u003c\/h5\u003e\n\u003cp class=\"\" data-end=\"1268\" data-start=\"1054\"\u003eEach 5x7\" card is ideal for framing, storing, or gifting. Beautifully packaged in a timeless, gender-neutral box, it’s a thoughtful baby shower gift, newborn present, or memory maker for first-time parents.\u003c\/p\u003e\n\u003cp class=\"\" data-end=\"1368\" data-start=\"1270\"\u003e\u003cem\u003eWe recommend scanning them to your phone or computer for digital safekeeping.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003eWe want to turn your baby’s moments into memories, so you can be sure that your little loves prints will stay for a lifetime, thanks to the special Inkless wipe technology, no fading or smudging once dried. \u003c\/p\u003e\n\u003cp\u003eLast but not least - you can use the back of the card should you wish to practice or print another hand or foot! Just keep in mind each wipe is designed to be used for each card - should you use it multiple times the quality of the ink will fade with each use but will still be visible! \u003cbr\u003eOur wipes can be used 3-4 times once opened then need to be discarded \u003c\/p\u003e\n\u003cp class=\"p1\"\u003e\u003cem\u003e\u003cspan class=\"s1\"\u003ePlease read instructions carefully before use and keep leaflet for future reference.\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"s1\"\u003eAllow your print some time to show and to dry completely before taking your photo or storing away.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{"badge":"\u003cdiv style='display:none' class='jdgm-prev-badge' data-average-rating='0.00' data-number-of-reviews='0' data-number-of-questions='0'\u003e \u003cspan class='jdgm-prev-badge__stars' data-score='0.00' tabindex='0' 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{"item":{"id":7973362172093,"title":"Instant Peri Ice Packs","handle":"perineal-ice-pack-sleeves-copy","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003ePostpartum recovery can be unpredictable, but relief should always be within reach. Our Instant Peri Ice Packs are designed for fast, cooling comfort when you need it most. No freezing required—just crack, shake, and experience soothing relief - it's like sitting on a cool water bed for your peri!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eBecause postpartum recovery deserves instant, effortless relief.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTo Help With:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePerineal swelling and discomfort\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePostpartum stitches and tearing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHaemorrhoid relief\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eGeneral postpartum discomfort\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eInstant activation: no freezing necessary\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSoft and cushioned for ultimate comfort\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSingle-use for convenience and hygiene\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAdhesive backing to secure in place\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSqueeze the centre of the pad to break the inner water bag.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eShake for 5 - 10 seconds to mix the inner liquid.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRemove the pad from the plastic pouch.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePeel the paper strip to reveal the sticky side.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePlace inside underwear with the sticky side facing down.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOnce finished, dispose of the pad in the bin.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSafety Information:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eNot recommended for people with reduced awareness of temperature or skin sensitivity.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAlways test the temperature before use and remove immediately if uncomfortable.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eNot to be used on infants.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFor prolonged or unexplained pain, contact a medical professional.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2025-03-18T17:38:20+08:00","created_at":"2025-03-09T13:26:39+08:00","vendor":"The Birth Store","type":"Ice Packs","tags":["Hemorrhoids","Hospital Bag","Mum","Pain Relief","Peri Care","Post-Partum","Pregnancy","The Birth Store","Vaginal Birth Recovery"],"price":3200,"price_min":3200,"price_max":3200,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":44896078102717,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Instant Peri Ice Packs","public_title":null,"options":["Default Title"],"price":3200,"weight":1500,"compare_at_price":null,"inventory_management":"shopify","barcode":"78102717","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-661599.jpg?v=1750253235","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-518639.jpg?v=1750218152","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-996450.jpg?v=1750219194","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-303059.jpg?v=1750218152","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-124122.jpg?v=1750218152","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-137615.jpg?v=1750219380"],"featured_image":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-661599.jpg?v=1750253235","options":["Title"],"media":[{"alt":"Instant Peri Ice Packs - The Birth Store - The Birth Store","id":28995608510653,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-661599.jpg?v=1750253235"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-661599.jpg?v=1750253235","width":1080},{"alt":"Instant Peri Ice Packs - The Birth Store - The Birth Store","id":28416620003517,"position":2,"preview_image":{"aspect_ratio":0.667,"height":1536,"width":1024,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-518639.jpg?v=1750218152"},"aspect_ratio":0.667,"height":1536,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-518639.jpg?v=1750218152","width":1024},{"alt":"Instant Peri Ice Packs - The Birth Store - The Birth Store","id":28410354303165,"position":3,"preview_image":{"aspect_ratio":0.667,"height":1536,"width":1024,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-996450.jpg?v=1750219194"},"aspect_ratio":0.667,"height":1536,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-996450.jpg?v=1750219194","width":1024},{"alt":"Instant Peri Ice Packs - The Birth Store - The Birth Store","id":28436124631229,"position":4,"preview_image":{"aspect_ratio":1.497,"height":684,"width":1024,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-303059.jpg?v=1750218152"},"aspect_ratio":1.497,"height":684,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-303059.jpg?v=1750218152","width":1024},{"alt":"Instant Peri Ice Packs - The Birth Store - The Birth Store","id":28436124598461,"position":5,"preview_image":{"aspect_ratio":1.497,"height":684,"width":1024,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-124122.jpg?v=1750218152"},"aspect_ratio":1.497,"height":684,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-124122.jpg?v=1750218152","width":1024},{"alt":"Instant Peri Ice Packs - The Birth Store - The Birth Store","id":28436124860605,"position":6,"preview_image":{"aspect_ratio":1.497,"height":684,"width":1024,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-137615.jpg?v=1750219380"},"aspect_ratio":1.497,"height":684,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-137615.jpg?v=1750219380","width":1024}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003ePostpartum recovery can be unpredictable, but relief should always be within reach. Our Instant Peri Ice Packs are designed for fast, cooling comfort when you need it most. No freezing required—just crack, shake, and experience soothing relief - it's like sitting on a cool water bed for your peri!\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eBecause postpartum recovery deserves instant, effortless relief.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTo Help With:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePerineal swelling and discomfort\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePostpartum stitches and tearing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eHaemorrhoid relief\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eGeneral postpartum discomfort\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eInstant activation: no freezing necessary\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSoft and cushioned for ultimate comfort\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSingle-use for convenience and hygiene\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAdhesive backing to secure in place\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003col data-spread=\"false\" start=\"1\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eSqueeze the centre of the pad to break the inner water bag.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eShake for 5 - 10 seconds to mix the inner liquid.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eRemove the pad from the plastic pouch.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePeel the paper strip to reveal the sticky side.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePlace inside underwear with the sticky side facing down.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eOnce finished, dispose of the pad in the bin.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSafety Information:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eNot recommended for people with reduced awareness of temperature or skin sensitivity.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eAlways test the temperature before use and remove immediately if uncomfortable.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eNot to be used on infants.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFor prolonged or unexplained pain, contact a medical professional.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{"badge":"\u003cdiv style='display:none' class='jdgm-prev-badge' data-average-rating='5.00' data-number-of-reviews='2' data-number-of-questions='0'\u003e \u003cspan class='jdgm-prev-badge__stars' data-score='5.00' tabindex='0' aria-label='5.00 stars' role='button'\u003e \u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e \u003c\/span\u003e \u003cspan class='jdgm-prev-badge__text'\u003e 2 reviews \u003c\/span\u003e \u003c\/div\u003e","widget":"\u003cdiv class='jdgm-rev-widg' data-updated-at='2025-11-12T23:10:01Z' data-average-rating='5.00' data-number-of-reviews='2' data-number-of-questions='0' data-image-url='https:\/\/cdn.shopify.com\/s\/files\/1\/0527\/3393\/5805\/files\/instant-peri-ice-packs-661599.jpg?v=1750253235'\u003e \u003cstyle class='jdgm-temp-hiding-style'\u003e.jdgm-rev-widg{ display: none }\u003c\/style\u003e \u003cdiv class='jdgm-rev-widg__header'\u003e \u003ch2 class='jdgm-rev-widg__title'\u003eCustomer Reviews\u003c\/h2\u003e \u003cdiv class='jdgm-rev-widg__summary'\u003e \u003cdiv class='jdgm-rev-widg__summary-stars' aria-label='Average rating is 5.00 stars' role='img'\u003e \u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__summary-text'\u003eBased on 2 reviews\u003c\/div\u003e \u003c\/div\u003e \u003ca style='display: none' href='#' class='jdgm-write-rev-link' role='button'\u003eWrite a review\u003c\/a\u003e \u003cdiv class='jdgm-histogram jdgm-temp-hidden'\u003e \u003cdiv class='jdgm-histogram__row' data-rating='5' data-frequency='2' data-percentage='100'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"100% (2) reviews with 5 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 100%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e100%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(2)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='4' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 4 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='3' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 3 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='2' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 2 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='1' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 1 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row jdgm-histogram__clear-filter' data-rating=null tabindex='0'\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__sort-wrapper'\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__body'\u003e \u003cdiv class='jdgm-rev-widg__reviews'\u003e\u003cdiv class='jdgm-rev jdgm-divider-top' data-verified-buyer='true' data-review-id='b5cb21fc-251c-43e3-8205-1e64568cb2f2' data-review-language='' data-product-title='Instant Peri Ice Packs' data-product-url='\/products\/perineal-ice-pack-sleeves-copy' data-thumb-up-count='0' data-thumb-down-count='0'\u003e \u003cdiv class='jdgm-rev__header'\u003e \u003cdiv class='jdgm-rev__icon' \u003e J \u003c\/div\u003e \u003cspan class='jdgm-rev__rating' data-score='5' tabindex='0' aria-label='5 star review' role='img'\u003e \u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e \u003c\/span\u003e \u003cspan class='jdgm-rev__timestamp jdgm-spinner' data-content='2025-11-12 23:08:34 UTC'\u003e\u003c\/span\u003e \u003cdiv class='jdgm-rev__br'\u003e\u003c\/div\u003e \u003cspan class='jdgm-rev__buyer-badge-wrapper'\u003e \u003cspan class='jdgm-rev__buyer-badge'\u003e\u003c\/span\u003e \u003c\/span\u003e \u003cspan class='jdgm-rev__author-wrapper'\u003e \u003cspan class='jdgm-rev__author'\u003eJennifer Collins\u003c\/span\u003e \u003cspan class='jdgm-rev__location' \u003e \u003c\/span\u003e \u003c\/span\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev__content'\u003e \u003cdiv class='jdgm-rev__custom-form'\u003e \u003c\/div\u003e \u003cb class='jdgm-rev__title'\u003eTens machine\u003c\/b\u003e \u003cdiv class='jdgm-rev__body'\u003e\u003cp\u003eWould highly recommend the tens machine for labour. It was really fantastic\u003c\/p\u003e\u003c\/div\u003e \u003cdiv class='jdgm-rev__pics'\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev__vids'\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev__transparency-badge-wrapper'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev__actions'\u003e \u003cdiv class='jdgm-rev__social'\u003e\u003c\/div\u003e \u003cdiv class='jdgm-rev__votes'\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev__reply'\u003e \u003c\/div\u003e \u003c\/div\u003e\u003cdiv class='jdgm-rev jdgm-divider-top' data-verified-buyer='true' data-review-id='09acec6a-e9a2-489b-920f-eb407e09d690' data-review-language='' data-product-title='Instant Peri Ice Packs' data-product-url='\/products\/perineal-ice-pack-sleeves-copy' data-thumb-up-count='0' data-thumb-down-count='0'\u003e \u003cdiv class='jdgm-rev__header'\u003e \u003cdiv class='jdgm-rev__icon' \u003e E \u003c\/div\u003e \u003cspan class='jdgm-rev__rating' data-score='5' tabindex='0' aria-label='5 star review' role='img'\u003e \u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e \u003c\/span\u003e \u003cspan class='jdgm-rev__timestamp jdgm-spinner' data-content='2025-08-20 05:41:30 UTC'\u003e\u003c\/span\u003e \u003cdiv class='jdgm-rev__br'\u003e\u003c\/div\u003e \u003cspan class='jdgm-rev__buyer-badge-wrapper'\u003e \u003cspan class='jdgm-rev__buyer-badge'\u003e\u003c\/span\u003e \u003c\/span\u003e \u003cspan class='jdgm-rev__author-wrapper'\u003e \u003cspan class='jdgm-rev__author'\u003eEmma\u003c\/span\u003e \u003cspan class='jdgm-rev__location' \u003e \u003c\/span\u003e \u003c\/span\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev__content'\u003e \u003cdiv class='jdgm-rev__custom-form'\u003e \u003c\/div\u003e \u003cb class='jdgm-rev__title'\u003eInstant Ice packs\u003c\/b\u003e \u003cdiv class='jdgm-rev__body'\u003e\u003cp\u003eThese were great post birth! Would buy again!\u003c\/p\u003e\u003c\/div\u003e \u003cdiv class='jdgm-rev__pics'\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev__vids'\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev__transparency-badge-wrapper'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev__actions'\u003e \u003cdiv class='jdgm-rev__social'\u003e\u003c\/div\u003e \u003cdiv class='jdgm-rev__votes'\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev__reply'\u003e \u003c\/div\u003e \u003c\/div\u003e\u003c\/div\u003e \u003cdiv class='jdgm-paginate' data-per-page='10' data-url='https:\/\/api.judge.me\/reviews\/reviews_for_widget' style=\"display: none;\"\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__paginate-spinner-wrapper'\u003e \u003cdiv class='jdgm-spinner'\u003e\u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e"},"collections":[{"id":309505622205,"handle":"the-birth-store-range","title":"'The Birth Store' Range","updated_at":"2025-12-02T20:16:41+08:00","body_html":"","published_at":"2024-10-28T13:24:26+08:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"The Birth Store"}],"published_scope":"global","image":{"created_at":"2025-10-30T16:16:56+08:00","alt":"'The Birth Store' Range - The Birth Store","width":1365,"height":2048,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/the-birth-store-range-5183880.jpg?v=1761812217"}},{"id":261657460925,"handle":"buy","title":"Buy","updated_at":"2025-12-02T20:16:41+08:00","body_html":"\u003cp\u003eBrowse all of our pregnancy, labour \u0026amp; birth, postpartum and baby essentials here.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can even buy now and pay later with Afterpay!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-03-10T12:05:31+08:00","sort_order":"best-selling","template_suffix":"shop-all-collection","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Hire"}],"published_scope":"global","image":{"created_at":"2024-05-06T11:59:42+08:00","alt":"Buy - The Birth Store","width":2048,"height":2048,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/buy-964856.jpg?v=1714967982"}},{"id":281712066749,"handle":"hemorrhoid-care","title":"Haemorrhoid Care","updated_at":"2025-12-02T20:16:41+08:00","body_html":"","published_at":"2021-12-20T14:16:30+08:00","sort_order":"best-selling","template_suffix":"swaddles-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hemorrhoids"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:00+08:00","alt":"Haemorrhoid Care - The Birth Store","width":763,"height":556,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/haemorrhoid-care-562138.jpg?v=1714968001"}},{"id":319580635325,"handle":"ice-heat-packs","updated_at":"2025-11-30T20:14:26+08:00","published_at":"2025-06-08T20:45:57+08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Ice \u0026 Heat Packs","body_html":"","image":{"created_at":"2025-10-30T16:16:45+08:00","alt":"Ice \u0026 Heat Packs - The Birth Store","width":1024,"height":684,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/ice-heat-packs-1501133.jpg?v=1761812205"}},{"id":281712591037,"handle":"pain-relief","title":"Pain Relief","updated_at":"2025-12-02T20:16:41+08:00","body_html":"","published_at":"2021-12-20T14:22:45+08:00","sort_order":"best-selling","template_suffix":"pain-relief-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Pain Relief"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:27+08:00","alt":"Pain Relief - The Birth Store","width":1365,"height":2048,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/pain-relief-878865.jpg?v=1714968027"}},{"id":295224705213,"handle":"perineal-care","title":"Perineal Care","updated_at":"2025-12-02T20:16:41+08:00","body_html":"","published_at":"2023-11-10T20:43:30+08:00","sort_order":"best-selling","template_suffix":"perineal-care-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Peri Care"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:33+08:00","alt":"Perineal Care - The Birth Store","width":1024,"height":1536,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/perineal-care-657628.jpg?v=1714968034"}},{"id":261658083517,"handle":"post-partum","title":"Postpartum","updated_at":"2025-12-02T20:16:41+08:00","body_html":"\u003cp\u003eShop your postpartum and hospital bag essentials below. Looking for something we don't currently stock? Please reach out and let us know.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can even buy now and pay later with Afterpay!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-03-10T12:33:47+08:00","sort_order":"best-selling","template_suffix":"postpartum-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Post-Partum"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:36+08:00","alt":"Postpartum - The Birth Store","width":611,"height":702,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/postpartum-150119.jpg?v=1714968037"}},{"id":261658149053,"handle":"pregnancy-and-maternity-products","title":"Pregnancy","updated_at":"2025-12-02T20:16:41+08:00","body_html":"\u003cp\u003eShop your pregnancy essentials below. Looking for something we don't currently stock? Please reach out and let us know.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can even buy now and pay later with Afterpay!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-03-10T12:34:22+08:00","sort_order":"best-selling","template_suffix":"pregnancy-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Pregnancy"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:40+08:00","alt":"Pregnancy - The Birth Store","width":1024,"height":1536,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/pregnancy-899677.jpg?v=1714968040"}},{"id":315407761597,"handle":"the-birth-store-2025-product-launch","updated_at":"2025-11-30T20:14:26+08:00","published_at":"2025-03-15T21:46:34+08:00","sort_order":"created-desc","template_suffix":"ice-pack-launch","published_scope":"global","title":"Recovery Ice \u0026 Heat Packs","body_html":"","image":{"created_at":"2025-10-30T16:16:46+08:00","alt":"Recovery Ice \u0026 Heat Packs - The Birth Store","width":1024,"height":684,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/recovery-ice-heat-packs-9023381.jpg?v=1761812207"}},{"id":291456483517,"handle":"shop-all","title":"Shop All - Mum","updated_at":"2025-12-02T20:16:41+08:00","body_html":"","published_at":"2022-12-23T22:04:39+08:00","sort_order":"best-selling","template_suffix":"shop-all-collection","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"},{"column":"title","relation":"not_contains","condition":"Batteries"},{"column":"tag","relation":"equals","condition":"Mum"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:54+08:00","alt":"Shop All - The Birth Store","width":1365,"height":2048,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/shop-all-693176.jpg?v=1714968055"}},{"id":310045933757,"handle":"shop-all-sale","title":"Shop All Sale","updated_at":"2025-12-02T20:16:41+08:00","body_html":"","published_at":"2024-11-12T13:22:43+08:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Bundles"},{"column":"vendor","relation":"equals","condition":"Franjos Kitchen"},{"column":"vendor","relation":"equals","condition":"Adored Illustrations"},{"column":"vendor","relation":"equals","condition":"Amazing Oils"},{"column":"vendor","relation":"equals","condition":"Ice Ice Booby"},{"column":"vendor","relation":"equals","condition":"Made to Milk"},{"column":"vendor","relation":"equals","condition":"Milky Goodness"},{"column":"vendor","relation":"equals","condition":"Seasons of Mama"},{"column":"vendor","relation":"equals","condition":"Silverette"},{"column":"vendor","relation":"equals","condition":"Snuggle Hunny"},{"column":"vendor","relation":"equals","condition":"Yung Bod"},{"column":"vendor","relation":"equals","condition":"Bare Love"},{"column":"vendor","relation":"equals","condition":"Haakaa"},{"column":"vendor","relation":"equals","condition":"Mere Botanicals"},{"column":"vendor","relation":"equals","condition":"The Birth Store Hire"},{"column":"vendor","relation":"equals","condition":"The Birth Store"}],"published_scope":"global","image":{"created_at":"2024-11-13T10:58:16+08:00","alt":"Shop All Sale - The Birth Store","width":2048,"height":1365,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/shop-all-sale-297361.jpg?v=1731466697"}},{"id":281712197821,"handle":"vaginal-birth-recovery","title":"Vaginal Birth Recovery","updated_at":"2025-12-02T20:16:41+08:00","body_html":"","published_at":"2021-12-20T14:18:23+08:00","sort_order":"best-selling","template_suffix":"swaddles-collection","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Vaginal Birth Recovery"},{"column":"tag","relation":"equals","condition":"Vaginal Birth Recover"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:01:03+08:00","alt":"Vaginal Birth Recovery - The Birth Store","width":2048,"height":2048,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/vaginal-birth-recovery-449034.jpg?v=1714968063"}},{"id":316942287037,"handle":"wholesale-products","updated_at":"2025-12-02T20:16:41+08:00","published_at":"2025-04-19T15:30:53+08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Wholesale Products","body_html":"","image":{"created_at":"2025-11-20T21:33:57+08:00","alt":"Wholesale Products - The Birth Store","width":1024,"height":684,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/wholesale-products-3833919.jpg?v=1763645638"}}]}
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{"item":{"id":7483974516925,"title":"IVF Milestone Cards","handle":"ivf-milestone-cards","description":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur IVF milestone cards are the perfect way to track your IVF journey.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eAs well as including all of the important milestones of IVF there are also a range of inspirational quotes to help you through the rollercoaster ride that is IVF. Created by a mama who has been through it three times over herself, these cards will help you keep track of one of the most important journeys of your life.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFeatures of the darling IVF milestone cards:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e30 round cards (10cm in diameter)\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClassic, timeless design\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eFeature floral illustration on the back of each card with gold foil detailing\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eQuote cards as well as cards detailing the IVF experience\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003ePackaged in a keepsake drawer box\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe set contains the following:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eToday our journey begins\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eMedication collected\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eDay one\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eInjection day\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eBlood test today\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eScan day\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eTwo week wait starts today\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eWaiting….\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eEmbryo transfer day\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur embryos\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur embryos are growing\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eTime to pee on a stick\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt’s negative\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt’s positive\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eEgg retrieval day\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt’s your choice to spend your days living with hope or living with pain\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eOnly in the darkness can you see the stars\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe best is yet to come\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eDon’t. Give. Up\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe best things in life are not always free\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eYou are stronger than you think\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eTomorrow is a new day\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe best things come to those who wait\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe struggle is only part of your story\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eForget all the reasons it won’t work, believe that it will work\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe strongest women become the strongest mothers\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eAgainst all odds, against all logic, there is always hope\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eDon’t give up one day you will hold the world in your arms\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eAlways believe something wonderful is about to happen\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eI will be ok\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2023-06-08T22:09:19+08:00","created_at":"2023-06-08T22:09:19+08:00","vendor":"Adored Illustrations","type":"","tags":["Affirmations","Mum","Pre-Conception","Pregnancy"],"price":3600,"price_min":3600,"price_max":3600,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42868976124093,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"IVF Milestone Cards","public_title":null,"options":["Default Title"],"price":3600,"weight":158,"compare_at_price":null,"inventory_management":"shopify","barcode":"76124093","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/ivf-milestone-cards-398530.jpg?v=1714967987","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/ivf-milestone-cards-712735.jpg?v=1714967987","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/ivf-milestone-cards-379869.jpg?v=1714967987","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/ivf-milestone-cards-200778.jpg?v=1714967987","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/ivf-milestone-cards-829342.jpg?v=1714967987"],"featured_image":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/ivf-milestone-cards-398530.jpg?v=1714967987","options":["Title"],"media":[{"alt":"IVF Milestone Cards - The Birth Store-Adored Illustrations","id":27007588401341,"position":1,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/ivf-milestone-cards-398530.jpg?v=1714967987"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/ivf-milestone-cards-398530.jpg?v=1714967987","width":2048},{"alt":"IVF Milestone Cards - The Birth Store-Adored Illustrations","id":27007588565181,"position":2,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/ivf-milestone-cards-712735.jpg?v=1714967987"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/ivf-milestone-cards-712735.jpg?v=1714967987","width":1080},{"alt":"IVF Milestone Cards - The Birth Store-Adored Illustrations","id":27007588597949,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/ivf-milestone-cards-379869.jpg?v=1714967987"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/ivf-milestone-cards-379869.jpg?v=1714967987","width":1080},{"alt":"IVF Milestone Cards - The Birth Store-Adored Illustrations","id":27007588729021,"position":4,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/ivf-milestone-cards-200778.jpg?v=1714967987"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/ivf-milestone-cards-200778.jpg?v=1714967987","width":1080},{"alt":"IVF Milestone Cards - The Birth Store-Adored Illustrations","id":27007588761789,"position":5,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/ivf-milestone-cards-829342.jpg?v=1714967987"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/ivf-milestone-cards-829342.jpg?v=1714967987","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur IVF milestone cards are the perfect way to track your IVF journey.\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003e \u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eAs well as including all of the important milestones of IVF there are also a range of inspirational quotes to help you through the rollercoaster ride that is IVF. Created by a mama who has been through it three times over herself, these cards will help you keep track of one of the most important journeys of your life.\u003c\/span\u003e\u003cbr data-mce-fragment=\"1\"\u003e\u003c\/p\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eFeatures of the darling IVF milestone cards:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e30 round cards (10cm in diameter)\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eClassic, timeless design\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eFeature floral illustration on the back of each card with gold foil detailing\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eQuote cards as well as cards detailing the IVF experience\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003ePackaged in a keepsake drawer box\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-mce-fragment=\"1\"\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe set contains the following:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eToday our journey begins\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eMedication collected\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eDay one\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eInjection day\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eBlood test today\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eScan day\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eTwo week wait starts today\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eWaiting….\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eEmbryo transfer day\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur embryos\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eOur embryos are growing\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eTime to pee on a stick\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt’s negative\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt’s positive\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eEgg retrieval day\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eIt’s your choice to spend your days living with hope or living with pain\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eOnly in the darkness can you see the stars\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe best is yet to come\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eDon’t. Give. Up\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe best things in life are not always free\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eYou are stronger than you think\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eTomorrow is a new day\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe best things come to those who wait\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe struggle is only part of your story\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eForget all the reasons it won’t work, believe that it will work\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eThe strongest women become the strongest mothers\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eAgainst all odds, against all logic, there is always hope\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eDon’t give up one day you will hold the world in your arms\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eAlways believe something wonderful is about to happen\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e\n\u003cspan data-mce-fragment=\"1\"\u003e\u003c\/span\u003e\u003cspan data-mce-fragment=\"1\"\u003eI will be ok\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{"badge":"\u003cdiv style='display:none' class='jdgm-prev-badge' data-average-rating='0.00' data-number-of-reviews='0' data-number-of-questions='0'\u003e \u003cspan class='jdgm-prev-badge__stars' data-score='0.00' tabindex='0' aria-label='0.00 stars' role='button'\u003e \u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan 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{"item":{"id":7460177674429,"title":"Keepsake Box Organisers","handle":"keepsake-box-organisers","description":"\u003cdiv\u003eOur labelled drawstring bags are the perfect way to keep everything organised in your child's keepsake box. We have thought carefully about each label to ensure that they are both specific and broad enough for you to decide what goes in them! For example, \"special day\" could be your baby shower, baptism, naming day, or any other day that has significant meaning to you!\u003c\/div\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003cp\u003eSet of 6 bags (24x30cm):\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003ephotos \u0026amp; cards\u003c\/li\u003e\n\u003cli\u003ebirth\u003c\/li\u003e\n\u003cli\u003especial day\u003c\/li\u003e\n\u003cli\u003eholidays\u003c\/li\u003e\n\u003cli\u003ebirthdays\u003c\/li\u003e\n\u003cli\u003efavourite things\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBox not included.\u003c\/p\u003e","published_at":"2023-04-04T09:23:10+08:00","created_at":"2023-04-03T14:02:50+08:00","vendor":"The Nest Aus.","type":"","tags":["Baby","Baby Shower Gifts - Baby","Keepsake Organisation","Keepsakes"],"price":3650,"price_min":3650,"price_max":3650,"available":true,"price_varies":false,"compare_at_price":3650,"compare_at_price_min":3650,"compare_at_price_max":3650,"compare_at_price_varies":false,"variants":[{"id":42759762673853,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":"","requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Keepsake Box Organisers","public_title":null,"options":["Default Title"],"price":3650,"weight":230,"compare_at_price":3650,"inventory_management":"shopify","barcode":"62673853","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/keepsake-box-organisers-460160.jpg?v=1763557696","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/keepsake-box-organisers-771525.jpg?v=1763557696","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/keepsake-box-organisers-158436.jpg?v=1763557696"],"featured_image":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/keepsake-box-organisers-460160.jpg?v=1763557696","options":["Title"],"media":[{"alt":"Keepsake Box Organisers - The Birth Store-The Nest Aus.","id":27007585878205,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1536,"width":1536,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/keepsake-box-organisers-460160.jpg?v=1763557696"},"aspect_ratio":1.0,"height":1536,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/keepsake-box-organisers-460160.jpg?v=1763557696","width":1536},{"alt":"Keepsake Box Organisers - The Birth Store-The Nest Aus.","id":27007585910973,"position":2,"preview_image":{"aspect_ratio":1.0,"height":2048,"width":2048,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/keepsake-box-organisers-771525.jpg?v=1763557696"},"aspect_ratio":1.0,"height":2048,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/keepsake-box-organisers-771525.jpg?v=1763557696","width":2048},{"alt":"Keepsake Box Organisers - The Birth Store-The Nest Aus.","id":27007585812669,"position":3,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/keepsake-box-organisers-158436.jpg?v=1763557696"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/keepsake-box-organisers-158436.jpg?v=1763557696","width":1080}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv\u003eOur labelled drawstring bags are the perfect way to keep everything organised in your child's keepsake box. 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side by side from birth to twelve months old.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eNot only is our photo album designed to hold those precious footprint and handprints, but it also has 2 additional pages where you can write down your little ones firsts and a letter to them on their first birthday.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch5\u003eMore features to love: \u003c\/h5\u003e\n\u003cul\u003e\n\u003cli\u003eKeepsake pocket \u003c\/li\u003e\n\u003cli\u003e900gsm cardstock\u003c\/li\u003e\n\u003cli\u003eLinen cover with gold foil \u003c\/li\u003e\n\u003cli\u003eCustom design with months printed above photo inserts \u003c\/li\u003e\n\u003cli\u003ePhoto insert to fit 5x7 inch photos \u003c\/li\u003e\n\u003cli\u003eAlbum size 24x21cm \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eAlthough our keepsake album is designed for our Inkless Milestone Cards, you can use it as a normal album to display just photos of your 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your baby announcement and milestone essentials below. 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{"item":{"id":7499247190205,"title":"Konjac Sponge","handle":"kojac-sponge","description":"\u003cp class=\"\" data-mce-fragment=\"1\"\u003eThis little beauty is your labour and birth buddy! But how? I hear you ask...\u003c\/p\u003e\n\u003cp class=\"\" data-mce-fragment=\"1\"\u003eWell have you heard these sayings...\u003c\/p\u003e\n\u003cp class=\"\" data-mce-fragment=\"1\"\u003e\u003cem\u003e\"soft face, soft fanny\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-mce-fragment=\"1\"\u003e\u003cem\u003e\"loose lips, loose lips\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-mce-fragment=\"1\"\u003e\u003cem\u003e\"as above, so below\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-mce-fragment=\"1\"\u003eThat's because your jaw is a mirror of your pelvic floor. If you are holding tension in your jaw you are holding tension and creating lift in your pelvic floor but when we bring awareness to this area, we are able to transfer relaxation, allowing our pelvic floor to soften and lengthen, allowing for an easier second stage of birth. \u003c\/p\u003e\n\u003cp class=\"\" data-mce-fragment=\"1\"\u003eThis pink clay konjac sponge can help relax your facial muscles when gently massaged over your face, neck and shoulders between contractions (while your birth support person scores multiple brownie points in the process). As we know for birth, a relaxed jaw is a relaxed pelvic floor and this little eco sponge brings with it heavenly mini facial vibes, to do exactly that.\u003c\/p\u003e\n\u003cp class=\"\" data-mce-fragment=\"1\"\u003eAnd not only that! Perfect for postpartum as a self care ritual too! Just pop it in the compost when it starts to break down. A win for you and the environment!\u003c\/p\u003e\n\u003cp class=\"\" data-mce-fragment=\"1\"\u003eEncourage your support partner to get creative too - beautiful as an all over body massage or when mama is in a warm bath, dip this in cold water and apply for a much needed cooling effect \u003c\/p\u003e\n\u003cdiv class=\"rich-text__text rte\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"image-with-text__text rte\"\u003e\n\u003cdiv class=\"image-with-text__text rte\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2023-08-14T22:24:06+08:00","created_at":"2023-08-08T09:38:23+08:00","vendor":"Seasons of Mama","type":"","tags":["Birth","Hospital Bag","Labour Progression","Mum"],"price":1495,"price_min":1495,"price_max":1495,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":42959903555773,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Konjac Sponge","public_title":null,"options":["Default Title"],"price":1495,"weight":18,"compare_at_price":null,"inventory_management":"shopify","barcode":"03555773","requires_selling_plan":false,"selling_plan_allocations":[]}],"images":["\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/konjac-sponge-976339.jpg?v=1714967973","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/konjac-sponge-987272.jpg?v=1714967973","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/konjac-sponge-305674.jpg?v=1714967973","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/konjac-sponge-427554.jpg?v=1714967973","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/konjac-sponge-490262.jpg?v=1714967973","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/konjac-sponge-843427.jpg?v=1714967973"],"featured_image":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/konjac-sponge-976339.jpg?v=1714967973","options":["Title"],"media":[{"alt":"Konjac Sponge - The Birth Store-Seasons of Mama","id":27007586894013,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/konjac-sponge-976339.jpg?v=1714967973"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/konjac-sponge-976339.jpg?v=1714967973","width":1080},{"alt":"Konjac Sponge - The Birth Store-Seasons of Mama","id":27007586926781,"position":2,"preview_image":{"aspect_ratio":0.667,"height":1200,"width":800,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/konjac-sponge-987272.jpg?v=1714967973"},"aspect_ratio":0.667,"height":1200,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/konjac-sponge-987272.jpg?v=1714967973","width":800},{"alt":"Konjac Sponge - The Birth Store-Seasons of Mama","id":27007586959549,"position":3,"preview_image":{"aspect_ratio":1.497,"height":553,"width":828,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/konjac-sponge-305674.jpg?v=1714967973"},"aspect_ratio":1.497,"height":553,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/konjac-sponge-305674.jpg?v=1714967973","width":828},{"alt":"Konjac Sponge - The Birth Store-Seasons of Mama","id":27007586992317,"position":4,"preview_image":{"aspect_ratio":0.673,"height":1231,"width":828,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/konjac-sponge-427554.jpg?v=1714967973"},"aspect_ratio":0.673,"height":1231,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/konjac-sponge-427554.jpg?v=1714967973","width":828},{"alt":"Konjac Sponge - The Birth Store-Seasons of Mama","id":27007587025085,"position":5,"preview_image":{"aspect_ratio":1.526,"height":542,"width":827,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/konjac-sponge-490262.jpg?v=1714967973"},"aspect_ratio":1.526,"height":542,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/konjac-sponge-490262.jpg?v=1714967973","width":827},{"alt":"Konjac Sponge - The Birth Store-Seasons of Mama","id":27007587123389,"position":6,"preview_image":{"aspect_ratio":0.667,"height":1200,"width":800,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/konjac-sponge-843427.jpg?v=1714967973"},"aspect_ratio":0.667,"height":1200,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/konjac-sponge-843427.jpg?v=1714967973","width":800}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp class=\"\" data-mce-fragment=\"1\"\u003eThis little beauty is your labour and birth buddy! But how? I hear you ask...\u003c\/p\u003e\n\u003cp class=\"\" data-mce-fragment=\"1\"\u003eWell have you heard these sayings...\u003c\/p\u003e\n\u003cp class=\"\" data-mce-fragment=\"1\"\u003e\u003cem\u003e\"soft face, soft fanny\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-mce-fragment=\"1\"\u003e\u003cem\u003e\"loose lips, loose lips\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-mce-fragment=\"1\"\u003e\u003cem\u003e\"as above, so below\"\u003c\/em\u003e\u003c\/p\u003e\n\u003cp class=\"\" data-mce-fragment=\"1\"\u003eThat's because your jaw is a mirror of your pelvic floor. If you are holding tension in your jaw you are holding tension and creating lift in your pelvic floor but when we bring awareness to this area, we are able to transfer relaxation, allowing our pelvic floor to soften and lengthen, allowing for an easier second stage of birth. \u003c\/p\u003e\n\u003cp class=\"\" data-mce-fragment=\"1\"\u003eThis pink clay konjac sponge can help relax your facial muscles when gently massaged over your face, neck and shoulders between contractions (while your birth support person scores multiple brownie points in the process). As we know for birth, a relaxed jaw is a relaxed pelvic floor and this little eco sponge brings with it heavenly mini facial vibes, to do exactly that.\u003c\/p\u003e\n\u003cp class=\"\" data-mce-fragment=\"1\"\u003eAnd not only that! Perfect for postpartum as a self care ritual too! Just pop it in the compost when it starts to break down. A win for you and the environment!\u003c\/p\u003e\n\u003cp class=\"\" data-mce-fragment=\"1\"\u003eEncourage your support partner to get creative too - beautiful as an all over body massage or when mama is in a warm bath, dip this in cold water and apply for a much needed cooling effect \u003c\/p\u003e\n\u003cdiv class=\"rich-text__text rte\" data-mce-fragment=\"1\"\u003e\n\u003cdiv class=\"image-with-text__text rte\"\u003e\n\u003cdiv class=\"image-with-text__text rte\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{"badge":"\u003cdiv style='display:none' class='jdgm-prev-badge' data-average-rating='0.00' data-number-of-reviews='0' data-number-of-questions='0'\u003e \u003cspan class='jdgm-prev-badge__stars' data-score='0.00' tabindex='0' aria-label='0.00 stars' role='button'\u003e \u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan 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Afterpay!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-03-10T12:05:31+08:00","sort_order":"best-selling","template_suffix":"shop-all-collection","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Hire"}],"published_scope":"global","image":{"created_at":"2024-05-06T11:59:42+08:00","alt":"Buy - The Birth Store","width":2048,"height":2048,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/buy-964856.jpg?v=1714967982"}},{"id":261658214589,"handle":"labour-and-birth-buy","title":"Labour \u0026 Birth","updated_at":"2025-12-02T20:16:41+08:00","body_html":"\u003cp\u003eWe stock a large range of Elle TENS machines for you to buy for your labour and birth. We stock the Elle TENS, Elle TENS 2 and Elle TENS Plus, we also hire these out if that suits you better, please head over to our TENS machine hire page for more information. We ship Australia wide or have options for local delivery\/pick-up in Perth if you are due ASAP. We also stock other items for your labour and birth. \u003c\/p\u003e\n\u003cp\u003eLooking for something we don't currently stock? 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