Our Small Family Run Business

Hello, I'm Celeste - the face behind The Birth Store and these are my TENS babies.

Lincoln (right) was born in 2019, it was a night of scrolling through Facebook where I saw someone mention TENS machines and fell down a rabbit hole of confusion on where to start. I asked my midwife and she recommended I order one, but wasn't sure which one and from where. I almost ordered the cheapest one I found off eBay, until I realised there were machines that were designed for labour. From there I found the Elle TENS and realised I could hire it.

My birth was less than perfect, but my TENS machine got me through so much and I kept wondering, 'how did I not know about this sooner?' only having received it just in time. From there I shouted from the roof tops to anyone who would listen about how incredible they were, and received a few jokes about how I should buy stock in them 😂.

It wasn't until I was pregnant with Harvey that I decided to take action. I was 35 weeks pregnant when I finally launched our small family business. It took off quicker than expected and has been an interesting journey, as I was navigating postpartum and a newborn + toddler too.

It's been a few long nights and days and weeks that fly by, but I'm so thankful to our business and all of the amazing support we've received. Hearing all your stories using our TENS is a feeling I can't even describe . There have been situations where we've dropped an urgent TENS off to customers already in labour or made house calls to drop off postpartum recovery packs for people whose baby arrived quicker than expected, and being able to help and be a part of that even in such a small way has been incredible. So, from the bottom of my heart, thank you for supporting our small business dream and allowing us to come on this journey with you.

Celeste xx

  • Australian-Based

    We are an Australian based small family run business, we launched our business from Perth in 2021 on International Women's Day.

  • Locations We Service

    We service the whole of Australia and deliver our machines for a flat fee domestically - MelbourneSydneyBrisbaneDarwinPerth

    AdelaideHobartCanberra and anywhere in between - we have got you!

    We also offer express shipping if you need it ASAP and can deliver locally or organise pickup around the Perth area depending on location.

  • Our Goal

    The pregnancy, birth and postpartum periods can be a bumpy road and those who are going through this are sometimes forgotten about when it comes to support. We want to change that, and a part of that is offering a single place where you can get all your pregnancy, birth and postpartum needs - with simple and compassionate customer care that takes things off your plate, rather than adding more.

  • Our Products

    We are always growing our range of products from pregnancy through to postpartum, if we don't have what you need for your pregnancylabour and the postpartum period please message us and we'd love to try and get it for you!

    We currently stock the award-winning Elle TENS machine for you to hire or buy for your labour. Elle TENS machines are one of the most popular and best obstetric TENS machines available. With The Birth Store you can either hire your machine for 4, 6 or 8 weeks with a prepaid return satchel for your convenience or you can buy it outright brand new for your birth and beyond.

  • Contacting Us

    Feel free to like our Facebook and Instagram pages and watch us grow. We look forward to helping you throughout your pregnancy and birthing experience. Any questions please reach out to us via our social media,
    sales@thebirthstore.com.au, 0403366407 or you can fill out the form below.

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