About Us

Since 2021

Our Story

& how I went from a confused first-time Mum, to supporting you through your journey from pregnancy to postpartum.

Founded & owned by an Australian mum

Driven by supporting you

Small family run business

Australian-based

Our products are tried, tested and loved by us

Run by Mums who have 'been there' before

Founded & owned by an Australian mum

Driven by supporting you

Small family run business

Australian-based

Our products are tried, tested and loved by us

Run by Mums who have 'been there' before

Founded & owned by an Australian mum

Driven by supporting you

Small family run business

Australian-based

Our products are tried, tested and loved by us

Run by Mums who have 'been there' before

Hey there!

Meet Celeste

Hello, I'm Celeste - before I was the founder of The Birth Store, I was a confused first-time Mum planning to 'wing it' through labour & birth. At 22, having my first child, I wasn't sure what I was supposed to learn or prioritise and it meant that what I did learn or prioritise wasn't very focused on my needs, which is an all too common story.

Before the store

The product that (literally) changed my life

It was a late night scroll of my Facebook due date group (hello, pregnancy insomnia) when I first heard of the TENS. I asked my midwife and she recommended I order one, but wasn't sure which one and from where. I almost ordered the cheapest one I found off eBay, until I realised there were machines that were designed for labour and realised I could hire it.

My birth was less than perfect, but my TENS machine got me through so much. From there I told everyone who would listen about how incredible the TENS was.

The Birth Store was always an idea in the back of my mind, but it wasn't until I was pregnant with Harvey that I decided to take action. I was 35 weeks pregnant when I finally launched our small family business. It took off quicker than expected and has been an interesting journey, as I was navigating postpartum and a newborn & toddler, too. It's been a few long nights and days and weeks that fly by, but I'm so thankful to our business and all of the amazing support we've received.

Fun Facts & Stories

The perfect date

We unintendedly launched our business on International Women's Day in 2021, talk about perfect timing!

#Rookiemistake

We didn't have our website password protected before we were ready, we thought no one would find us and instead, we got our first sale during that time. I was 34 weeks pregnant plus with a toddler in tow running around getting everything I needed together to fill the order #rookiemistake. But did we fill it? Yes, we did and I'll never forget our first customer's name! Thank you, Honour ♥︎

Mastitis, ED & a TENS delivery

When I was a couple of days postpartum with Harvey, we had a customer who needed a TENS urgently. I'd spent the whole night with mild mastitis symptoms and by the time I was getting ready to drop the TENS off everything had gotten worse, and it was apparent I needed to go to ED. So we packed our precious 3-day-old baby up, made a pit stop to drop the TENS off and headed into KEMH. Funnily enough, only a year later, that same person became our first repeat TENS hire customer returning for her second birth, which was a great milestone for us.

going local

Our First Bricks & Mortar Store

In early 2023 we opened our first bricks and mortar store in Midland, Western Australia.

Here we have been able to give our local customers a location to get what they need, quicker and around their schedule.

Being able to interact face to face with everyone has also been such a blessing!

Our Mission

To empower pregnant people to prioritise their needs in the journey from pregnancy to postpartum and create a space where the products they need and deserve are easy to obtain.