Hey there!
Meet Celeste
Hello, I'm Celeste - before I was the founder of The Birth Store, I was a confused first-time Mum planning to 'wing it' through labour & birth. At 22, having my first child, I wasn't sure what I was supposed to learn or prioritise and it meant that what I did learn or prioritise wasn't very focused on my needs, which is an all too common story.
The product that (literally) changed my life
It was a late night scroll of my Facebook due date group (hello, pregnancy insomnia) when I first heard of the TENS. I asked my midwife and she recommended I order one, but wasn't sure which one and from where. I almost ordered the cheapest one I found off eBay, until I realised there were machines that were designed for labour and realised I could hire it.
My birth was less than perfect, but my TENS machine got me through so much. From there I told everyone who would listen about how incredible the TENS was.
The Birth Store was always an idea in the back of my mind, but it wasn't until I was pregnant with Harvey that I decided to take action. I was 35 weeks pregnant when I finally launched our small family business. It took off quicker than expected and has been an interesting journey, as I was navigating postpartum and a newborn & toddler, too. It's been a few long nights and days and weeks that fly by, but I'm so thankful to our business and all of the amazing support we've received.
Built by birth lovers, made for you
Bliss Birth ✗ The Birth Store
What began as two small ideas - born from passion, motherhood, and a love of birth - has grown into something bigger. Bliss Birth and The Birth Store have each held space for thousands of families through some of life’s most powerful moments. Now, our stories come together to continue that support, side by side.
A Message from Ariel
I’ve often joked that Bliss Birth was my third baby. We grew it from our kitchen table, when I was still on maternity leave. We would clean machines every Friday until 3am and then pack them into the back of my car to send after my day job. I couldn’t really imagine then how it would grow and the impact it would have.
In the last few months two things happened: first I landed my dream job as a full time social work lecturer at a University, and secondly my beautiful mum unexpectedly died and I felt like my heart was ripped out of my chest. So being able to hand over the business and all my beautiful customers to Celeste has been a huge blessing and actually so healing to chat for hours with a fellow TENS hire business Mama. She is so kind, smart and capable. The future of Bliss and The Birth Store is really bright - it gives me so much peace to know this service will continue on for women around Australia.
To all the doulas and midwives who championed me over the years, to the suppliers who became online friends, to @jessie.the.doula for being the face of Bliss all these years, and especially to all the mums who shared their stories and a tiny bit of the most precious days of their lives with me - you have changed my life. I have saved your thankyou letters and I’ll treasure them all my life.
All my love, Ariel
Fun Facts & Stories
Our Mission
To empower pregnant people to prioritise their needs in the journey from pregnancy to postpartum and create a space where the products they need and deserve are easy to obtain.
Our story is nothing without your stories.
Hearing all your stories makes doing what we do so much more rewarding!
A Long-Awaited Homebirth After Loss
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Celeste's Beautiful Water Birth
After feeling like I was going into labour at least 10 times since 32 weeks, we wound up being induced...
Jayme's Positive C-Section Birth Story
Jayme's Decision for a Planned C-Section "I always knew I wanted to have a planned C-section. We tried for...
Emily's Midwifery Group Practice Birth
"Luck would have it that our car decided to break down 5min from the John. We quickly called an Uber...
