×
Skip to content
Let Us Support You
It is our goal to support you for all your needs from pregnancy through to postpartum; you can find a list of what we can help you with by selecting 'shop by need' at the top of our site.
4
{"item":{"id":7634629558461,"title":"Magnesium Daily Gel Roll-On 60ml","handle":"copy-of-magnesium-daily-spray-125ml","description":"\u003cdiv\u003eA simple, effective way to raise your magnesium levels.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003eContains our 100% pure, organically sourced Magnesium Oil, from the Salt Lakes of\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eAustralia.\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eCombined with Xanthan Gum as a thickener.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"shogun-accordion shogun-accordion-active\"\u003e\n\u003cdiv class=\"shogun-accordion-body shogun-accordion-active\"\u003e\n\u003cdiv class=\"shg-c\" id=\"s-511922e9-147f-4103-91c3-ab11493176d9\"\u003e\n\u003cdiv class=\"shg-rich-text shg-theme-text-content\"\u003e\n\u003cp\u003eAdding topical magnesium into your daily routine is a great way (efficacious \u0026amp; bio-available) to gain the benefits of magnesium and assist in preventing magnesium deficiency.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAustralian - Organically Sourced - Natural Magnesium\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"shogun-accordion\"\u003e\n\u003cdiv class=\"shogun-accordion-heading\"\u003e\n\u003cdiv class=\"shogun-accordion-header\"\u003e\n\u003ch4 class=\"shogun-accordion-title\"\u003eDirections\u003c\/h4\u003e\n\u003cdiv class=\"shogun-accordion-icon shogun-icon-plus\"\u003e\n\u003cp\u003eUse daily, apply 4-5 rolls to your upper body in the morning to energise, then to lower body in the evening for relaxation (especially where skin is thin for optimal absorption). Rub in well for best results.\u003c\/p\u003e\n\u003cp\u003e*Tip - leave it either on the bathroom bench or next to the bed for easy regular access.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv id=\"s-51a8beb0-2560-4532-8f84-d8ea47b86c0d\" class=\"shg-c shogun-image-container shg-align-center\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" class=\"shogun-image\" alt=\"\" height=\"\" width=\"\" src=\"https:\/\/i.shgcdn.com\/eb534747-f73c-4fd5-8c57-aaac354d2e2e\/-\/format\/auto\/-\/preview\/3000x3000\/-\/quality\/lighter\/\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"shg-c\" id=\"s-cd7f15f4-f32b-4758-a6f4-88987731bf14\"\u003e\n\u003cdiv class=\"shg-rich-text shg-theme-text-content\"\u003e\n\u003cp\u003e\u003cspan\u003eDetailed Ingredients List: Organically sourced Magnesium Chloride, Xanthan Gum.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhat is the 'oil' in the product?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eWhile commonly referred to as 'Magnesium Oil' this liquid contains no oil. The Magnesium liquid brine is organically sourced from natural salts lakes in Australian deserts.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eHow long will this product last?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe 60ml bottle will last 1-2 months with daily use.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eIf you experience any reactions such as tingling or irritation; apply to damp skin (or over a light moisturiser) for the first week.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","published_at":"2024-03-16T12:43:35+08:00","created_at":"2024-03-16T12:29:32+08:00","vendor":"Amazing Oils","type":"","tags":["Hospital Bag","Mum","Post-Partum","Pregnancy","Pregnancy Health","Skin Care","Sleep Issues"],"price":1995,"price_min":1995,"price_max":1995,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":43569977524413,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Magnesium Daily Gel Roll-On 60ml","public_title":null,"options":["Default Title"],"price":1995,"weight":92,"compare_at_price":null,"inventory_management":"shopify","barcode":"77524413","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/magnesium-daily-gel-roll-on-60ml-3836589.png?v=1758829420","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/magnesium-daily-gel-roll-on-60ml-500422.jpg?v=1758807673"],"featured_image":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/magnesium-daily-gel-roll-on-60ml-3836589.png?v=1758829420","options":["Title"],"media":[{"alt":"Magnesium Daily Gel Roll - On 60ml - The Birth Store - Amazing Oils","id":29672216166589,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/magnesium-daily-gel-roll-on-60ml-3836589.png?v=1758829420"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/magnesium-daily-gel-roll-on-60ml-3836589.png?v=1758829420","width":1080},{"alt":"Magnesium Daily Gel Roll-On 60ml - The Birth Store-Amazing Oils","id":27007589155005,"position":2,"preview_image":{"aspect_ratio":1.0,"height":720,"width":720,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/magnesium-daily-gel-roll-on-60ml-500422.jpg?v=1758807673"},"aspect_ratio":1.0,"height":720,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/magnesium-daily-gel-roll-on-60ml-500422.jpg?v=1758807673","width":720}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cdiv\u003eA simple, effective way to raise your magnesium levels.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cbr\u003eContains our 100% pure, organically sourced Magnesium Oil, from the Salt Lakes of\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eAustralia.\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eCombined with Xanthan Gum as a thickener.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"shogun-accordion shogun-accordion-active\"\u003e\n\u003cdiv class=\"shogun-accordion-body shogun-accordion-active\"\u003e\n\u003cdiv class=\"shg-c\" id=\"s-511922e9-147f-4103-91c3-ab11493176d9\"\u003e\n\u003cdiv class=\"shg-rich-text shg-theme-text-content\"\u003e\n\u003cp\u003eAdding topical magnesium into your daily routine is a great way (efficacious \u0026amp; bio-available) to gain the benefits of magnesium and assist in preventing magnesium deficiency.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAustralian - Organically Sourced - Natural Magnesium\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"shogun-accordion\"\u003e\n\u003cdiv class=\"shogun-accordion-heading\"\u003e\n\u003cdiv class=\"shogun-accordion-header\"\u003e\n\u003ch4 class=\"shogun-accordion-title\"\u003eDirections\u003c\/h4\u003e\n\u003cdiv class=\"shogun-accordion-icon shogun-icon-plus\"\u003e\n\u003cp\u003eUse daily, apply 4-5 rolls to your upper body in the morning to energise, then to lower body in the evening for relaxation (especially where skin is thin for optimal absorption). Rub in well for best results.\u003c\/p\u003e\n\u003cp\u003e*Tip - leave it either on the bathroom bench or next to the bed for easy regular access.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv id=\"s-51a8beb0-2560-4532-8f84-d8ea47b86c0d\" class=\"shg-c shogun-image-container shg-align-center\"\u003e\u003cimg loading=\"lazy\" decoding=\"async\" class=\"shogun-image\" alt=\"\" height=\"\" width=\"\" src=\"https:\/\/i.shgcdn.com\/eb534747-f73c-4fd5-8c57-aaac354d2e2e\/-\/format\/auto\/-\/preview\/3000x3000\/-\/quality\/lighter\/\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"shg-c\" id=\"s-cd7f15f4-f32b-4758-a6f4-88987731bf14\"\u003e\n\u003cdiv class=\"shg-rich-text shg-theme-text-content\"\u003e\n\u003cp\u003e\u003cspan\u003eDetailed Ingredients List: Organically sourced Magnesium Chloride, Xanthan Gum.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\u003cstrong\u003eWhat is the 'oil' in the product?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eWhile commonly referred to as 'Magnesium Oil' this liquid contains no oil. The Magnesium liquid brine is organically sourced from natural salts lakes in Australian deserts.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eHow long will this product last?\u003c\/strong\u003e\u003c\/div\u003e\n\u003cdiv\u003eThe 60ml bottle will last 1-2 months with daily use.\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003e\u003cspan\u003eIf you experience any reactions such as tingling or irritation; apply to damp skin (or over a light moisturiser) for the first week.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{"badge":"\u003cdiv style='display:none' class='jdgm-prev-badge' data-average-rating='0.00' data-number-of-reviews='0' data-number-of-questions='0'\u003e \u003cspan class='jdgm-prev-badge__stars' data-score='0.00' tabindex='0' aria-label='0.00 stars' role='button'\u003e \u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e \u003c\/span\u003e \u003cspan class='jdgm-prev-badge__text'\u003e No reviews \u003c\/span\u003e \u003c\/div\u003e","widget":"\u003cdiv class='jdgm-rev-widg' data-updated-at='2025-06-13T16:13:40Z' data-average-rating='0.00' data-number-of-reviews='0' data-number-of-questions='0'\u003e \u003cstyle class='jdgm-temp-hiding-style'\u003e.jdgm-rev-widg{ display: none }\u003c\/style\u003e \u003cdiv class='jdgm-rev-widg__header'\u003e \u003ch2 class='jdgm-rev-widg__title'\u003eCustomer Reviews\u003c\/h2\u003e \u003cdiv class='jdgm-rev-widg__summary'\u003e \u003cdiv class='jdgm-rev-widg__summary-stars' aria-label='Average rating is 0.00 stars' role='img'\u003e \u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__summary-text'\u003eBe the first to write a review\u003c\/div\u003e \u003c\/div\u003e \u003ca style='display: none' href='#' class='jdgm-write-rev-link' role='button'\u003eWrite a review\u003c\/a\u003e \u003cdiv class='jdgm-histogram jdgm-temp-hidden'\u003e \u003cdiv class='jdgm-histogram__row' data-rating='5' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 5 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='4' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 4 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='3' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 3 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='2' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 2 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='1' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 1 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row jdgm-histogram__clear-filter' data-rating=null tabindex='0'\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__sort-wrapper'\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__body'\u003e \u003cdiv class='jdgm-rev-widg__reviews'\u003e\u003c\/div\u003e \u003cdiv class='jdgm-paginate' data-per-page='10' data-url='https:\/\/api.judge.me\/reviews\/reviews_for_widget' style=\"display: none;\"\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__paginate-spinner-wrapper'\u003e \u003cdiv class='jdgm-spinner'\u003e\u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e"},"default_reviews_metafields":{},"collections":[{"id":261657460925,"handle":"buy","title":"Buy","updated_at":"2026-08-20T19:09:20+08:00","body_html":"\u003cp\u003eBrowse all of our pregnancy, labour \u0026amp; birth, postpartum and baby essentials here.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can even buy now and pay later with Afterpay!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-03-10T12:05:31+08:00","sort_order":"best-selling","template_suffix":"shop-all-collection","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Hire"}],"published_scope":"global","image":{"created_at":"2024-05-06T11:59:42+08:00","alt":"Buy - The Birth Store","width":2048,"height":2048,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/buy-964856.jpg?v=1714967982"}},{"id":337429201085,"handle":"hospital-bag","title":"Hospital Bag","updated_at":"2026-08-20T19:09:20+08:00","body_html":"","published_at":"2026-06-03T11:36:29+08:00","sort_order":"most-relevant","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hospital Bag"}],"published_scope":"global"},{"id":261658083517,"handle":"post-partum","title":"Postpartum","updated_at":"2026-08-20T19:09:20+08:00","body_html":"\u003cp\u003eShop your postpartum and hospital bag essentials below. Looking for something we don't currently stock? Please reach out and let us know.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can even buy now and pay later with Afterpay!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-03-10T12:33:47+08:00","sort_order":"best-selling","template_suffix":"postpartum-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Post-Partum"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:36+08:00","alt":"Postpartum - The Birth Store","width":611,"height":702,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/postpartum-150119.jpg?v=1714968037"}},{"id":261658149053,"handle":"pregnancy-and-maternity-products","title":"Pregnancy","updated_at":"2026-08-20T19:09:20+08:00","body_html":"\u003cp\u003eShop your pregnancy essentials below. Looking for something we don't currently stock? Please reach out and let us know.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can even buy now and pay later with Afterpay!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-03-10T12:34:22+08:00","sort_order":"best-selling","template_suffix":"pregnancy-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Pregnancy"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:40+08:00","alt":"Pregnancy - The Birth Store","width":1024,"height":1536,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/pregnancy-899677.jpg?v=1714968040"}},{"id":295224901821,"handle":"pregnancy-health","title":"Pregnancy Health","updated_at":"2026-08-20T19:09:20+08:00","body_html":"","published_at":"2023-11-10T20:48:51+08:00","sort_order":"best-selling","template_suffix":"swaddles-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Pregnancy Health"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:41+08:00","alt":"Pregnancy Health - The Birth Store","width":608,"height":410,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/pregnancy-health-343983.jpg?v=1714968042"}},{"id":326523846845,"handle":"pregnancy-health-1","updated_at":"2026-08-20T19:09:20+08:00","published_at":"2025-10-30T10:44:54+08:00","sort_order":"best-selling","template_suffix":"","published_scope":"global","title":"Pregnancy Health","body_html":"","image":{"created_at":"2025-11-20T21:33:56+08:00","alt":"Pregnancy Health - The Birth Store","width":522,"height":525,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/pregnancy-health-1617860.jpg?v=1763645636"}},{"id":291456483517,"handle":"shop-all","title":"Shop All - Mum","updated_at":"2026-08-20T19:09:20+08:00","body_html":"","published_at":"2022-12-23T22:04:39+08:00","sort_order":"best-selling","template_suffix":"shop-all-collection","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"},{"column":"title","relation":"not_contains","condition":"Batteries"},{"column":"tag","relation":"equals","condition":"Mum"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:54+08:00","alt":"Shop All - The Birth Store","width":1365,"height":2048,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/shop-all-693176.jpg?v=1714968055"}},{"id":310045933757,"handle":"shop-all-sale","title":"Shop All Sale","updated_at":"2026-08-20T19:09:20+08:00","body_html":"","published_at":"2024-11-12T13:22:43+08:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Bundles"},{"column":"vendor","relation":"equals","condition":"Franjos Kitchen"},{"column":"vendor","relation":"equals","condition":"Adored Illustrations"},{"column":"vendor","relation":"equals","condition":"Amazing Oils"},{"column":"vendor","relation":"equals","condition":"Ice Ice Booby"},{"column":"vendor","relation":"equals","condition":"Made to Milk"},{"column":"vendor","relation":"equals","condition":"Milky Goodness"},{"column":"vendor","relation":"equals","condition":"Seasons of Mama"},{"column":"vendor","relation":"equals","condition":"Silverette"},{"column":"vendor","relation":"equals","condition":"Snuggle Hunny"},{"column":"vendor","relation":"equals","condition":"Yung Bod"},{"column":"vendor","relation":"equals","condition":"Bare Love"},{"column":"vendor","relation":"equals","condition":"Haakaa"},{"column":"vendor","relation":"equals","condition":"Mere Botanicals"},{"column":"vendor","relation":"equals","condition":"The Birth Store Hire"},{"column":"vendor","relation":"equals","condition":"The Birth Store"}],"published_scope":"global","image":{"created_at":"2024-11-13T10:58:16+08:00","alt":"Shop All Sale - The Birth Store","width":2048,"height":1365,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/shop-all-sale-297361.jpg?v=1731466697"}},{"id":324680483005,"handle":"skin-care","title":"Skin Care","updated_at":"2026-08-19T19:11:00+08:00","body_html":"","published_at":"2025-09-23T22:14:11+08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Skin Care"}],"published_scope":"global","image":{"created_at":"2025-10-30T16:17:08+08:00","alt":"Skin Care - The Birth Store","width":800,"height":800,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/skin-care-6874549.jpg?v=1761812228"}},{"id":295228211389,"handle":"sleep-issues","title":"Sleep Issues","updated_at":"2026-08-18T19:09:08+08:00","body_html":"","published_at":"2023-11-10T23:27:56+08:00","sort_order":"best-selling","template_suffix":"swaddles-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Sleep Issues"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:57+08:00","alt":"Sleep Issues - The Birth Store","width":869,"height":868,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/sleep-issues-572906.jpg?v=1714968058"}}]}
{"item":{"id":8075390910653,"title":"Belly Butter","handle":"belly-butter","description":"\u003cp\u003eA mindfully curated botanical blend, purposely designed to support skin as it stretches throughout your pregnancy journey. A light, dewy cream abundant in gentle\u003cspan\u003e moisturising\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eingredients like\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eCamellia Seed Oil, Mango Seed Butter, Jojoba Oil,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eskin looks visibly plumper and more radiant, and feels hydrated and silky-smooth. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBanana Fruit Extract \u0026amp; Quinoa Seed Extract beautifully moisturise the skin\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003egently helping\u003cspan\u003e soothe itching and dryness, whilst natural Vitamin E assists in reducing the appearance of stretch marks. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSkin Benefits:\u003c\/strong\u003e \u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e+ supports skin elasticity, moisture and suppleness\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e+ helps reduce the appearance of stretch marks\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e+ soothes skin dryness, and itchiness\u003cbr\u003e+ comforting for dry, stretching skin \u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e+ creates a barrier protection against moisture loss.\u003c\/span\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAustralian Certified vegan, cruelty free, toxic-free \u0026amp; made safe. \u003c\/span\u003e \u003c\/p\u003e","published_at":"2025-09-08T14:41:53+08:00","created_at":"2025-09-08T14:24:22+08:00","vendor":"Mama \u0026 Bird Skincare","type":"","tags":["Baby Shower Gifts - Mum","Hospital Bag","Mum","Post-Partum","Pregnancy","Skin Care"],"price":3700,"price_min":3700,"price_max":3700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45366811984061,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Belly Butter","public_title":null,"options":["Default Title"],"price":3700,"weight":170,"compare_at_price":null,"inventory_management":"shopify","barcode":"11984061","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/belly-butter-4492784.png?v=1758829415","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/belly-butter-9414722.jpg?v=1758804200","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/belly-butter-5979731.jpg?v=1758803707","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/belly-butter-4158138.jpg?v=1758803707"],"featured_image":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/belly-butter-4492784.png?v=1758829415","options":["Title"],"media":[{"alt":"Belly Butter - The Birth Store - Mama \u0026 Bird Skincare","id":29671935049917,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/belly-butter-4492784.png?v=1758829415"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/belly-butter-4492784.png?v=1758829415","width":1080},{"alt":"Belly Butter - The Birth Store - Mama \u0026 Bird Skincare","id":29529525092541,"position":2,"preview_image":{"aspect_ratio":0.667,"height":1536,"width":1024,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/belly-butter-9414722.jpg?v=1758804200"},"aspect_ratio":0.667,"height":1536,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/belly-butter-9414722.jpg?v=1758804200","width":1024},{"alt":"Belly Butter - The Birth Store - Mama \u0026 Bird Skincare","id":29529609994429,"position":3,"preview_image":{"aspect_ratio":0.667,"height":1800,"width":1200,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/belly-butter-5979731.jpg?v=1758803707"},"aspect_ratio":0.667,"height":1800,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/belly-butter-5979731.jpg?v=1758803707","width":1200},{"alt":"Belly Butter - The Birth Store - Mama \u0026 Bird Skincare","id":29529607110845,"position":4,"preview_image":{"aspect_ratio":0.8,"height":1280,"width":1024,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/belly-butter-4158138.jpg?v=1758803707"},"aspect_ratio":0.8,"height":1280,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/belly-butter-4158138.jpg?v=1758803707","width":1024}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eA mindfully curated botanical blend, purposely designed to support skin as it stretches throughout your pregnancy journey. A light, dewy cream abundant in gentle\u003cspan\u003e moisturising\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eingredients like\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eCamellia Seed Oil, Mango Seed Butter, Jojoba Oil,\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eskin looks visibly plumper and more radiant, and feels hydrated and silky-smooth. \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBanana Fruit Extract \u0026amp; Quinoa Seed Extract beautifully moisturise the skin\u003c\/span\u003e\u003cspan\u003e, \u003c\/span\u003egently helping\u003cspan\u003e soothe itching and dryness, whilst natural Vitamin E assists in reducing the appearance of stretch marks. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSkin Benefits:\u003c\/strong\u003e \u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e+ supports skin elasticity, moisture and suppleness\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e+ helps reduce the appearance of stretch marks\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e+ soothes skin dryness, and itchiness\u003cbr\u003e+ comforting for dry, stretching skin \u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003cspan\u003e+ creates a barrier protection against moisture loss.\u003c\/span\u003e \u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAustralian Certified vegan, cruelty free, toxic-free \u0026amp; made safe. \u003c\/span\u003e \u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{"badge":"\u003cdiv style='display:none' class='jdgm-prev-badge' data-average-rating='0.00' data-number-of-reviews='0' data-number-of-questions='0'\u003e \u003cspan class='jdgm-prev-badge__stars' data-score='0.00' tabindex='0' aria-label='0.00 stars' role='button'\u003e \u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e \u003c\/span\u003e \u003cspan class='jdgm-prev-badge__text'\u003e No reviews \u003c\/span\u003e \u003c\/div\u003e","widget":"\u003cdiv class='jdgm-rev-widg' data-updated-at='2025-09-08T06:41:55Z' data-average-rating='0.00' data-number-of-reviews='0' data-number-of-questions='0' data-image-url='https:\/\/cdn.shopify.com\/s\/files\/1\/0527\/3393\/5805\/files\/Belly-Butter-Neutral-Background.jpg?v=1757313263'\u003e \u003cstyle class='jdgm-temp-hiding-style'\u003e.jdgm-rev-widg{ display: none }\u003c\/style\u003e \u003cdiv class='jdgm-rev-widg__header'\u003e \u003ch2 class='jdgm-rev-widg__title'\u003eCustomer Reviews\u003c\/h2\u003e \u003cdiv class='jdgm-rev-widg__summary'\u003e \u003cdiv class='jdgm-rev-widg__summary-stars' aria-label='Average rating is 0.00 stars' role='img'\u003e \u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__summary-text'\u003eBe the first to write a review\u003c\/div\u003e \u003c\/div\u003e \u003ca style='display: none' href='#' class='jdgm-write-rev-link' role='button'\u003eWrite a review\u003c\/a\u003e \u003cdiv class='jdgm-histogram jdgm-temp-hidden'\u003e \u003cdiv class='jdgm-histogram__row' data-rating='5' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 5 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='4' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 4 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='3' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 3 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='2' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 2 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='1' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 1 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row jdgm-histogram__clear-filter' data-rating=null tabindex='0'\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__sort-wrapper'\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__body'\u003e \u003cdiv class='jdgm-rev-widg__reviews'\u003e\u003c\/div\u003e \u003cdiv class='jdgm-paginate' data-per-page='10' data-url='https:\/\/api.judge.me\/reviews\/reviews_for_widget' style=\"display: none;\"\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__paginate-spinner-wrapper'\u003e \u003cdiv class='jdgm-spinner'\u003e\u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e"},"default_reviews_metafields":{},"collections":[{"id":281356533949,"handle":"baby-shower-gifts","title":"Baby Shower Gifts - Mum","updated_at":"2026-08-20T19:09:20+08:00","body_html":"\u003cp\u003eLooking for a unique baby shower gift? Or an all-in-one bundle pack to suit all your needs? We've got just the thing!\u003c\/p\u003e","published_at":"2021-12-06T13:43:56+08:00","sort_order":"best-selling","template_suffix":"baby-shower-gifts","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Baby Shower Gifts - Mum"},{"column":"tag","relation":"equals","condition":"Gift Card"}],"published_scope":"global","image":{"created_at":"2024-05-06T11:59:28+08:00","alt":"Baby Shower Gifts - The Birth Store","width":1200,"height":1800,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/baby-shower-gifts-401770.jpg?v=1761791272"}},{"id":261657460925,"handle":"buy","title":"Buy","updated_at":"2026-08-20T19:09:20+08:00","body_html":"\u003cp\u003eBrowse all of our pregnancy, labour \u0026amp; birth, postpartum and baby essentials here.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can even buy now and pay later with Afterpay!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-03-10T12:05:31+08:00","sort_order":"best-selling","template_suffix":"shop-all-collection","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Hire"}],"published_scope":"global","image":{"created_at":"2024-05-06T11:59:42+08:00","alt":"Buy - The Birth Store","width":2048,"height":2048,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/buy-964856.jpg?v=1714967982"}},{"id":337429201085,"handle":"hospital-bag","title":"Hospital Bag","updated_at":"2026-08-20T19:09:20+08:00","body_html":"","published_at":"2026-06-03T11:36:29+08:00","sort_order":"most-relevant","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hospital Bag"}],"published_scope":"global"},{"id":261658083517,"handle":"post-partum","title":"Postpartum","updated_at":"2026-08-20T19:09:20+08:00","body_html":"\u003cp\u003eShop your postpartum and hospital bag essentials below. Looking for something we don't currently stock? Please reach out and let us know.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can even buy now and pay later with Afterpay!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-03-10T12:33:47+08:00","sort_order":"best-selling","template_suffix":"postpartum-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Post-Partum"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:36+08:00","alt":"Postpartum - The Birth Store","width":611,"height":702,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/postpartum-150119.jpg?v=1714968037"}},{"id":261658149053,"handle":"pregnancy-and-maternity-products","title":"Pregnancy","updated_at":"2026-08-20T19:09:20+08:00","body_html":"\u003cp\u003eShop your pregnancy essentials below. Looking for something we don't currently stock? Please reach out and let us know.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can even buy now and pay later with Afterpay!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-03-10T12:34:22+08:00","sort_order":"best-selling","template_suffix":"pregnancy-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Pregnancy"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:40+08:00","alt":"Pregnancy - The Birth Store","width":1024,"height":1536,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/pregnancy-899677.jpg?v=1714968040"}},{"id":291456483517,"handle":"shop-all","title":"Shop All - Mum","updated_at":"2026-08-20T19:09:20+08:00","body_html":"","published_at":"2022-12-23T22:04:39+08:00","sort_order":"best-selling","template_suffix":"shop-all-collection","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"},{"column":"title","relation":"not_contains","condition":"Batteries"},{"column":"tag","relation":"equals","condition":"Mum"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:54+08:00","alt":"Shop All - The Birth Store","width":1365,"height":2048,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/shop-all-693176.jpg?v=1714968055"}},{"id":324680483005,"handle":"skin-care","title":"Skin Care","updated_at":"2026-08-19T19:11:00+08:00","body_html":"","published_at":"2025-09-23T22:14:11+08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Skin Care"}],"published_scope":"global","image":{"created_at":"2025-10-30T16:17:08+08:00","alt":"Skin Care - The Birth Store","width":800,"height":800,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/skin-care-6874549.jpg?v=1761812228"}}]}
{"item":{"id":8075397038269,"title":"Mama Balm","handle":"mama-balm","description":"\u003cp\u003eA creamy daily use balm created with nourishing naturally-derived ingredients to help soothe, condition and protect nipples for more comfortable nursing.\u003c\/p\u003e\n\u003cp\u003eMama Balm beautifully blends the nurturing and moisture-restoring qualities of a traditional nipple cream, with the barrier protection benefits of a modern balm. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003eSkin Benefits: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e+ delivers comfort to the skin\u003cbr\u003e\u003cspan\u003e+\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eforms non-greasy barrier protection \u003cbr\u003e\u003cspan\u003e+\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003edeeply moisturising for dry, cracked skin\u003cbr\u003e\u003cspan\u003e+\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003efeels cooling on the skin\u003cbr\u003e\u003cspan\u003e+\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ereduces redness\u003cbr\u003e\u003cspan\u003e+\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eanti-inflammatory\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAustralian Certified vegan, cruelty free, toxic-free \u0026amp; made safe. \u003c\/span\u003e\u003cspan style=\"font-size: 1.4em;\"\u003e \u003c\/span\u003e\u003c\/p\u003e","published_at":"2025-09-08T15:15:33+08:00","created_at":"2025-09-08T14:57:38+08:00","vendor":"Mama \u0026 Bird Skincare","type":"","tags":["Baby Shower Gifts - Mum","Hospital Bag","Mum","Post-Partum","Pregnancy","Pregnancy Health","Skin Care"],"price":2700,"price_min":2700,"price_max":2700,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45366871097533,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Mama Balm","public_title":null,"options":["Default Title"],"price":2700,"weight":65,"compare_at_price":null,"inventory_management":"shopify","barcode":"71097533","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/mama-balm-3962498.png?v=1758829414","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/mama-balm-5894975.webp?v=1758804022","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/mama-balm-2308704.jpg?v=1758804022"],"featured_image":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/mama-balm-3962498.png?v=1758829414","options":["Title"],"media":[{"alt":"Mama Balm - The Birth Store - Mama \u0026 Bird Skincare","id":29671951663293,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/mama-balm-3962498.png?v=1758829414"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/mama-balm-3962498.png?v=1758829414","width":1080},{"alt":"Mama Balm - The Birth Store - Mama \u0026 Bird Skincare","id":29529769771197,"position":2,"preview_image":{"aspect_ratio":0.8,"height":1280,"width":1024,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/mama-balm-5894975.webp?v=1758804022"},"aspect_ratio":0.8,"height":1280,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/mama-balm-5894975.webp?v=1758804022","width":1024},{"alt":"Mama Balm - The Birth Store - Mama \u0026 Bird Skincare","id":29529772851389,"position":3,"preview_image":{"aspect_ratio":0.667,"height":1536,"width":1024,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/mama-balm-2308704.jpg?v=1758804022"},"aspect_ratio":0.667,"height":1536,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/mama-balm-2308704.jpg?v=1758804022","width":1024}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp\u003eA creamy daily use balm created with nourishing naturally-derived ingredients to help soothe, condition and protect nipples for more comfortable nursing.\u003c\/p\u003e\n\u003cp\u003eMama Balm beautifully blends the nurturing and moisture-restoring qualities of a traditional nipple cream, with the barrier protection benefits of a modern balm. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003eSkin Benefits: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e+ delivers comfort to the skin\u003cbr\u003e\u003cspan\u003e+\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eforms non-greasy barrier protection \u003cbr\u003e\u003cspan\u003e+\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003edeeply moisturising for dry, cracked skin\u003cbr\u003e\u003cspan\u003e+\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003efeels cooling on the skin\u003cbr\u003e\u003cspan\u003e+\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003ereduces redness\u003cbr\u003e\u003cspan\u003e+\u003c\/span\u003e\u003cspan\u003e \u003c\/span\u003eanti-inflammatory\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAustralian Certified vegan, cruelty free, toxic-free \u0026amp; made safe. \u003c\/span\u003e\u003cspan style=\"font-size: 1.4em;\"\u003e \u003c\/span\u003e\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{"badge":"\u003cdiv style='display:none' class='jdgm-prev-badge' data-average-rating='0.00' data-number-of-reviews='0' data-number-of-questions='0'\u003e \u003cspan class='jdgm-prev-badge__stars' data-score='0.00' tabindex='0' aria-label='0.00 stars' role='button'\u003e \u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e \u003c\/span\u003e \u003cspan class='jdgm-prev-badge__text'\u003e No reviews \u003c\/span\u003e \u003c\/div\u003e","widget":"\u003cdiv class='jdgm-rev-widg' data-updated-at='2025-09-08T07:15:36Z' data-average-rating='0.00' data-number-of-reviews='0' data-number-of-questions='0' data-image-url='https:\/\/cdn.shopify.com\/s\/files\/1\/0527\/3393\/5805\/files\/Mama-Balm-Neutral-Background_1.webp?v=1757314766'\u003e \u003cstyle class='jdgm-temp-hiding-style'\u003e.jdgm-rev-widg{ display: none }\u003c\/style\u003e \u003cdiv class='jdgm-rev-widg__header'\u003e \u003ch2 class='jdgm-rev-widg__title'\u003eCustomer Reviews\u003c\/h2\u003e \u003cdiv class='jdgm-rev-widg__summary'\u003e \u003cdiv class='jdgm-rev-widg__summary-stars' aria-label='Average rating is 0.00 stars' role='img'\u003e \u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__summary-text'\u003eBe the first to write a review\u003c\/div\u003e \u003c\/div\u003e \u003ca style='display: none' href='#' class='jdgm-write-rev-link' role='button'\u003eWrite a review\u003c\/a\u003e \u003cdiv class='jdgm-histogram jdgm-temp-hidden'\u003e \u003cdiv class='jdgm-histogram__row' data-rating='5' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 5 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='4' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 4 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='3' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 3 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='2' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 2 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='1' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 1 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row jdgm-histogram__clear-filter' data-rating=null tabindex='0'\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__sort-wrapper'\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__body'\u003e \u003cdiv class='jdgm-rev-widg__reviews'\u003e\u003c\/div\u003e \u003cdiv class='jdgm-paginate' data-per-page='10' data-url='https:\/\/api.judge.me\/reviews\/reviews_for_widget' style=\"display: none;\"\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__paginate-spinner-wrapper'\u003e \u003cdiv class='jdgm-spinner'\u003e\u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e"},"default_reviews_metafields":{},"collections":[{"id":281356533949,"handle":"baby-shower-gifts","title":"Baby Shower Gifts - Mum","updated_at":"2026-08-20T19:09:20+08:00","body_html":"\u003cp\u003eLooking for a unique baby shower gift? Or an all-in-one bundle pack to suit all your needs? We've got just the thing!\u003c\/p\u003e","published_at":"2021-12-06T13:43:56+08:00","sort_order":"best-selling","template_suffix":"baby-shower-gifts","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Baby Shower Gifts - Mum"},{"column":"tag","relation":"equals","condition":"Gift Card"}],"published_scope":"global","image":{"created_at":"2024-05-06T11:59:28+08:00","alt":"Baby Shower Gifts - The Birth Store","width":1200,"height":1800,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/baby-shower-gifts-401770.jpg?v=1761791272"}},{"id":261657460925,"handle":"buy","title":"Buy","updated_at":"2026-08-20T19:09:20+08:00","body_html":"\u003cp\u003eBrowse all of our pregnancy, labour \u0026amp; birth, postpartum and baby essentials here.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can even buy now and pay later with Afterpay!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-03-10T12:05:31+08:00","sort_order":"best-selling","template_suffix":"shop-all-collection","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Hire"}],"published_scope":"global","image":{"created_at":"2024-05-06T11:59:42+08:00","alt":"Buy - The Birth Store","width":2048,"height":2048,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/buy-964856.jpg?v=1714967982"}},{"id":337429201085,"handle":"hospital-bag","title":"Hospital Bag","updated_at":"2026-08-20T19:09:20+08:00","body_html":"","published_at":"2026-06-03T11:36:29+08:00","sort_order":"most-relevant","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Hospital Bag"}],"published_scope":"global"},{"id":261658083517,"handle":"post-partum","title":"Postpartum","updated_at":"2026-08-20T19:09:20+08:00","body_html":"\u003cp\u003eShop your postpartum and hospital bag essentials below. Looking for something we don't currently stock? Please reach out and let us know.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can even buy now and pay later with Afterpay!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-03-10T12:33:47+08:00","sort_order":"best-selling","template_suffix":"postpartum-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Post-Partum"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:36+08:00","alt":"Postpartum - The Birth Store","width":611,"height":702,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/postpartum-150119.jpg?v=1714968037"}},{"id":261658149053,"handle":"pregnancy-and-maternity-products","title":"Pregnancy","updated_at":"2026-08-20T19:09:20+08:00","body_html":"\u003cp\u003eShop your pregnancy essentials below. Looking for something we don't currently stock? Please reach out and let us know.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can even buy now and pay later with Afterpay!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-03-10T12:34:22+08:00","sort_order":"best-selling","template_suffix":"pregnancy-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Pregnancy"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:40+08:00","alt":"Pregnancy - The Birth Store","width":1024,"height":1536,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/pregnancy-899677.jpg?v=1714968040"}},{"id":295224901821,"handle":"pregnancy-health","title":"Pregnancy Health","updated_at":"2026-08-20T19:09:20+08:00","body_html":"","published_at":"2023-11-10T20:48:51+08:00","sort_order":"best-selling","template_suffix":"swaddles-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Pregnancy Health"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:41+08:00","alt":"Pregnancy Health - The Birth Store","width":608,"height":410,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/pregnancy-health-343983.jpg?v=1714968042"}},{"id":291456483517,"handle":"shop-all","title":"Shop All - Mum","updated_at":"2026-08-20T19:09:20+08:00","body_html":"","published_at":"2022-12-23T22:04:39+08:00","sort_order":"best-selling","template_suffix":"shop-all-collection","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"},{"column":"title","relation":"not_contains","condition":"Batteries"},{"column":"tag","relation":"equals","condition":"Mum"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:54+08:00","alt":"Shop All - The Birth Store","width":1365,"height":2048,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/shop-all-693176.jpg?v=1714968055"}},{"id":324680483005,"handle":"skin-care","title":"Skin Care","updated_at":"2026-08-19T19:11:00+08:00","body_html":"","published_at":"2025-09-23T22:14:11+08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Skin Care"}],"published_scope":"global","image":{"created_at":"2025-10-30T16:17:08+08:00","alt":"Skin Care - The Birth Store","width":800,"height":800,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/skin-care-6874549.jpg?v=1761812228"}}]}
{"item":{"id":8099747823805,"title":"Baby Lotion","handle":"baby-lotion","description":"\u003ch4\u003eGENTLE BABY LOTION\u003c\/h4\u003e\n\u003cp\u003eNourish and protect your little ones sensitive skin with our beautiful daily use baby lotion. Created with natural, botanical ingredients ideally suited to babies and children, the light and creamy lotion leaves bub feeling soft and smooth.\u003cbr\u003e\u003cbr\u003eNurturing natural oils, extracts, and butters, work together to moisturise and soothe the skin. The combination of gentle ingredients create a barrier protection on the skin to help prevent against moisture loss.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCertified Vegan and Cruelty Free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","published_at":"2025-11-05T16:17:05+08:00","created_at":"2025-10-04T11:29:59+08:00","vendor":"Mama \u0026 Bird Skincare","type":"","tags":["Baby","Baby Shower Gifts - Baby","Baby Skincare","Bath \u0026 Care","Skin Care","Wash + Accessories"],"price":2800,"price_min":2800,"price_max":2800,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":45759086133437,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Baby Lotion","public_title":null,"options":["Default Title"],"price":2800,"weight":290,"compare_at_price":null,"inventory_management":"shopify","barcode":"86133437","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/baby-lotion-9364448.jpg?v=1762519806","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/baby-lotion-5814230.webp?v=1762519806","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/baby-lotion-4942524.jpg?v=1759989447"],"featured_image":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/baby-lotion-9364448.jpg?v=1762519806","options":["Title"],"media":[{"alt":"Baby Lotion - The Birth Store - Mama \u0026 Bird Skincare","id":29741737345213,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1024,"width":1024,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/baby-lotion-9364448.jpg?v=1762519806"},"aspect_ratio":1.0,"height":1024,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/baby-lotion-9364448.jpg?v=1762519806","width":1024},{"alt":"Baby Lotion - The Birth Store - Mama \u0026 Bird Skincare","id":29741735248061,"position":2,"preview_image":{"aspect_ratio":0.999,"height":1025,"width":1024,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/baby-lotion-5814230.webp?v=1762519806"},"aspect_ratio":0.999,"height":1025,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/baby-lotion-5814230.webp?v=1762519806","width":1024},{"alt":"Baby Lotion - The Birth Store - Mama \u0026 Bird Skincare","id":29741739606205,"position":3,"preview_image":{"aspect_ratio":0.667,"height":1535,"width":1024,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/baby-lotion-4942524.jpg?v=1759989447"},"aspect_ratio":0.667,"height":1535,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/baby-lotion-4942524.jpg?v=1759989447","width":1024}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003ch4\u003eGENTLE BABY LOTION\u003c\/h4\u003e\n\u003cp\u003eNourish and protect your little ones sensitive skin with our beautiful daily use baby lotion. Created with natural, botanical ingredients ideally suited to babies and children, the light and creamy lotion leaves bub feeling soft and smooth.\u003cbr\u003e\u003cbr\u003eNurturing natural oils, extracts, and butters, work together to moisturise and soothe the skin. The combination of gentle ingredients create a barrier protection on the skin to help prevent against moisture loss.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eCertified Vegan and Cruelty Free.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{"badge":"\u003cdiv style='display:none' class='jdgm-prev-badge' data-average-rating='0.00' data-number-of-reviews='0' data-number-of-questions='0'\u003e \u003cspan class='jdgm-prev-badge__stars' data-score='0.00' tabindex='0' aria-label='0.00 stars' role='button'\u003e \u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e \u003c\/span\u003e \u003cspan class='jdgm-prev-badge__text'\u003e No reviews \u003c\/span\u003e \u003c\/div\u003e","widget":"\u003cdiv class='jdgm-rev-widg' data-updated-at='2025-11-05T08:19:08Z' data-average-rating='0.00' data-number-of-reviews='0' data-number-of-questions='0' data-image-url='https:\/\/cdn.shopify.com\/s\/files\/1\/0527\/3393\/5805\/files\/baby-lotion-5814230.webp?v=1759989447'\u003e \u003cstyle class='jdgm-temp-hiding-style'\u003e.jdgm-rev-widg{ display: none }\u003c\/style\u003e \u003cdiv class='jdgm-rev-widg__header'\u003e \u003ch2 class='jdgm-rev-widg__title'\u003eCustomer Reviews\u003c\/h2\u003e \u003cdiv class='jdgm-rev-widg__summary'\u003e \u003cdiv class='jdgm-rev-widg__summary-stars' aria-label='Average rating is 0.00 stars' role='img'\u003e \u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__summary-text'\u003eBe the first to write a review\u003c\/div\u003e \u003c\/div\u003e \u003ca style='display: none' href='#' class='jdgm-write-rev-link' role='button'\u003eWrite a review\u003c\/a\u003e \u003cdiv class='jdgm-histogram jdgm-temp-hidden'\u003e \u003cdiv class='jdgm-histogram__row' data-rating='5' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 5 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='4' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 4 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='3' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 3 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='2' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 2 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row' data-rating='1' data-frequency='0' data-percentage='0'\u003e \u003cdiv class='jdgm-histogram__star' role='button' aria-label=\"0% (0) reviews with 1 star rating\" tabindex='0' \u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003c\/div\u003e \u003cdiv class='jdgm-histogram__bar'\u003e \u003cdiv class='jdgm-histogram__bar-content' style='width: 0%;'\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__percentage'\u003e0%\u003c\/div\u003e \u003cdiv class='jdgm-histogram__frequency'\u003e(0)\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-histogram__row jdgm-histogram__clear-filter' data-rating=null tabindex='0'\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__sort-wrapper'\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__body'\u003e \u003cdiv class='jdgm-rev-widg__reviews'\u003e\u003c\/div\u003e \u003cdiv class='jdgm-paginate' data-per-page='10' data-url='https:\/\/api.judge.me\/reviews\/reviews_for_widget' style=\"display: none;\"\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__paginate-spinner-wrapper'\u003e \u003cdiv class='jdgm-spinner'\u003e\u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e"},"default_reviews_metafields":{},"collections":[{"id":325528486077,"handle":"baby-shower-gifts-baby","title":"Baby Shower Gifts - Baby","updated_at":"2026-08-20T19:09:20+08:00","body_html":"","published_at":"2025-10-11T10:27:03+08:00","sort_order":"best-selling","template_suffix":"baby-collection","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Baby Shower Gifts - Baby"},{"column":"tag","relation":"equals","condition":"Gift Card"}],"published_scope":"global","image":{"created_at":"2025-10-30T16:16:58+08:00","alt":"Baby Shower Gifts - Baby - The Birth Store","width":1638,"height":2048,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/baby-shower-gifts-baby-5416143.jpg?v=1761812219"}},{"id":324679860413,"handle":"skincare","title":"Baby Skincare","updated_at":"2026-05-27T00:53:27+08:00","body_html":"","published_at":"2025-09-23T22:02:06+08:00","sort_order":"best-selling","template_suffix":"baby-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Baby Skincare"}],"published_scope":"global","image":{"created_at":"2025-10-30T16:17:00+08:00","alt":"Baby Skincare - The Birth Store","width":1024,"height":1535,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/baby-skincare-9414048.jpg?v=1761812220"}},{"id":264450998461,"handle":"baby-collection","title":"Baby-Collection","updated_at":"2026-08-20T19:09:20+08:00","body_html":"\u003cp\u003eShop your baby announcement and milestone essentials below. Looking for something we don't currently stock? Please reach out and let us know.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can even buy now and pay later with Afterpay!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-04-07T22:29:35+08:00","sort_order":"best-selling","template_suffix":"baby-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Baby"}],"published_scope":"global","image":{"created_at":"2024-05-06T11:59:24+08:00","alt":"Baby - The Birth Store","width":1280,"height":1600,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/baby-398774.jpg?v=1714967964"}},{"id":324679794877,"handle":"bath-care","title":"Bath \u0026 Care","updated_at":"2026-08-01T19:08:33+08:00","body_html":"","published_at":"2025-09-23T22:01:36+08:00","sort_order":"best-selling","template_suffix":"baby-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Bath \u0026 Care"}],"published_scope":"global","image":{"created_at":"2025-10-30T16:17:01+08:00","alt":"Bath \u0026 Care - The Birth Store","width":1000,"height":1000,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/bath-care-1824609.jpg?v=1762531691"}},{"id":261657460925,"handle":"buy","title":"Buy","updated_at":"2026-08-20T19:09:20+08:00","body_html":"\u003cp\u003eBrowse all of our pregnancy, labour \u0026amp; birth, postpartum and baby essentials here.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can even buy now and pay later with Afterpay!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-03-10T12:05:31+08:00","sort_order":"best-selling","template_suffix":"shop-all-collection","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Hire"}],"published_scope":"global","image":{"created_at":"2024-05-06T11:59:42+08:00","alt":"Buy - The Birth Store","width":2048,"height":2048,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/buy-964856.jpg?v=1714967982"}},{"id":326135316669,"handle":"shop-all-baby","title":"Shop All - Baby","updated_at":"2026-08-20T19:09:20+08:00","body_html":"","published_at":"2025-10-22T11:00:50+08:00","sort_order":"best-selling","template_suffix":"baby-collection","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"},{"column":"title","relation":"not_contains","condition":"Batteries"},{"column":"tag","relation":"equals","condition":"Baby"}],"published_scope":"global","image":{"created_at":"2025-10-30T16:17:07+08:00","alt":"Shop All - Baby - The Birth Store","width":1075,"height":1613,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/shop-all-baby-1449113.jpg?v=1761812227"}},{"id":324680483005,"handle":"skin-care","title":"Skin Care","updated_at":"2026-08-19T19:11:00+08:00","body_html":"","published_at":"2025-09-23T22:14:11+08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Skin Care"}],"published_scope":"global","image":{"created_at":"2025-10-30T16:17:08+08:00","alt":"Skin Care - The Birth Store","width":800,"height":800,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/skin-care-6874549.jpg?v=1761812228"}},{"id":324679893181,"handle":"wash-accessories","title":"Wash + Accessories","updated_at":"2026-05-27T00:53:27+08:00","body_html":"","published_at":"2025-09-23T22:02:17+08:00","sort_order":"best-selling","template_suffix":"baby-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Wash + Accessories"}],"published_scope":"global","image":{"created_at":"2025-11-20T21:34:36+08:00","alt":"Wash + Accessories - The Birth Store","width":1024,"height":1024,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/wash-accessories-8263031.jpg?v=1763645677"}}]}