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A practical product to be used both at home, in the stroller, or out and about.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e• 100% organic cotton\u003cbr\u003e• Nickel-free metal clips that easily attach to your baby’s clothes\u003cbr\u003e• Suitable for all BIBS pacifiers\u003cbr\u003e• Measures 22 cm to meet specific rules and standards\u003c\/span\u003e\u003c\/p\u003e"},"options":[{"name":"Colour","position":1,"values":["Sage","Petrol","Peri","Ivory","Dusty Blue","Bubblegum","Blush","Blush\/Ivory","Baby Blue\/Petrol","Ivory\/Vanilla"]}],"custom_metafields":{},"metafields":{"badge":"\u003cdiv style='display:none' class='jdgm-prev-badge' data-average-rating='0.00' data-number-of-reviews='0' data-number-of-questions='0'\u003e \u003cspan class='jdgm-prev-badge__stars' data-score='0.00' tabindex='0' aria-label='0.00 stars' role='button'\u003e \u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star 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We stock the Elle TENS, Elle TENS 2 and Elle TENS Plus, we also hire these out if that suits you better, please head over to our TENS machine hire page for more information. We ship Australia wide or have options for local delivery\/pick-up in Perth if you are due ASAP. We also stock other items for your labour and birth. \u003c\/p\u003e\n\u003cp\u003eLooking for something we don't currently stock? Please reach out and let us know.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can even buy now and pay later with Afterpay!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-03-10T12:34:43+08:00","sort_order":"best-selling","template_suffix":"labour-birth-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Birth"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:09+08:00","alt":"Labour \u0026 Birth - The Birth Store","width":1080,"height":981,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/labour-birth-342038.jpg?v=1714968009"}},{"id":281712525501,"handle":"labour-preparation","title":"Labour Preparation","updated_at":"2026-07-18T19:08:46+08:00","body_html":"","published_at":"2021-12-20T14:20:12+08:00","sort_order":"best-selling","template_suffix":"labour-preparation-collec","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Labour Preparation"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:13+08:00","alt":"Labour Preparation - The Birth Store","width":1024,"height":1536,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/labour-preparation-271961.jpg?v=1714968013"}},{"id":338215862461,"handle":"labour10","updated_at":"2026-07-19T19:08:22+08:00","published_at":"2026-06-16T20:22:45+08:00","sort_order":"most-relevant","template_suffix":"","published_scope":"global","title":"LABOUR10","body_html":""},{"id":261658149053,"handle":"pregnancy-and-maternity-products","title":"Pregnancy","updated_at":"2026-07-19T19:08:22+08:00","body_html":"\u003cp\u003eShop your pregnancy essentials below. Looking for something we don't currently stock? Please reach out and let us know.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can even buy now and pay later with Afterpay!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-03-10T12:34:22+08:00","sort_order":"best-selling","template_suffix":"pregnancy-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Pregnancy"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:40+08:00","alt":"Pregnancy - The Birth Store","width":1024,"height":1536,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/pregnancy-899677.jpg?v=1714968040"}},{"id":291456483517,"handle":"shop-all","title":"Shop All - Mum","updated_at":"2026-07-19T19:08:22+08:00","body_html":"","published_at":"2022-12-23T22:04:39+08:00","sort_order":"best-selling","template_suffix":"shop-all-collection","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"},{"column":"title","relation":"not_contains","condition":"Batteries"},{"column":"tag","relation":"equals","condition":"Mum"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:54+08:00","alt":"Shop All - The Birth Store","width":1365,"height":2048,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/shop-all-693176.jpg?v=1714968055"}}]}
{"item":{"id":7958783328445,"title":"Birth is Magic Book","handle":"baby-journal-copy","description":"\u003cp class=\"\"\u003e\u003cspan class=\"sqsrte-text-color--black\"\u003eBirth Is Magic\u003c\/span\u003e is a 52 page hardcover children’s book about the magic of birth at home. It is printed on high quality gloss art paper that is 100% recycled using plant based inks, and is only available in hardcover form.\u003c\/p\u003e\n\u003cp class=\"\"\u003eIt is a self published book by Australian Author Christie Murray and is available world wide. The book itself does feature a care provider but I have not labelled them as a Doula, Birthkeeper or Midwife as such, this way you can make them whoever you would like them to be. It is a great gift idea for anyone choosing to freebirth or homebirth, or for any birthworkers to gift to the women they are walking with. 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No fear - Just magic!\u003c\/p\u003e","published_at":"2025-02-11T11:24:27+08:00","created_at":"2025-02-11T11:13:04+08:00","vendor":"Birth Is Magic","type":"","tags":["Baby Shower Gifts - Mum","Birth","Books","Mum","Pregnancy"],"price":5000,"price_min":5000,"price_max":5000,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":44841677521085,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Birth is Magic Book","public_title":null,"options":["Default Title"],"price":5000,"weight":506,"compare_at_price":null,"inventory_management":"shopify","barcode":"77521085","requires_selling_plan":false,"selling_plan_allocations":[],"quantity_rule":{"min":1,"max":null,"increment":1}}],"images":["\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-724309.png?v=1740332968","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-644252.png?v=1740279452","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-205533.jpg?v=1740279452","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-913629.jpg?v=1740279452","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-261723.png?v=1740279452","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-198853.jpg?v=1740279452","\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-147278.jpg?v=1740279452"],"featured_image":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-724309.png?v=1740332968","options":["Title"],"media":[{"alt":"Birth is Magic Book - The Birth Store - Birth Is Magic","id":28341500149949,"position":1,"preview_image":{"aspect_ratio":1.0,"height":1080,"width":1080,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-724309.png?v=1740332968"},"aspect_ratio":1.0,"height":1080,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-724309.png?v=1740332968","width":1080},{"alt":"Birth is Magic Book - The Birth Store - Birth Is Magic","id":28274916950205,"position":2,"preview_image":{"aspect_ratio":0.8,"height":938,"width":750,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-644252.png?v=1740279452"},"aspect_ratio":0.8,"height":938,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-644252.png?v=1740279452","width":750},{"alt":"Birth is Magic Book - The Birth Store - Birth Is Magic","id":28274917245117,"position":3,"preview_image":{"aspect_ratio":0.667,"height":1125,"width":750,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-205533.jpg?v=1740279452"},"aspect_ratio":0.667,"height":1125,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-205533.jpg?v=1740279452","width":750},{"alt":"Birth is Magic Book - The Birth Store - Birth Is Magic","id":28274917376189,"position":4,"preview_image":{"aspect_ratio":0.667,"height":1125,"width":750,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-913629.jpg?v=1740279452"},"aspect_ratio":0.667,"height":1125,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-913629.jpg?v=1740279452","width":750},{"alt":"Birth is Magic Book - The Birth Store - Birth Is Magic","id":28274917834941,"position":5,"preview_image":{"aspect_ratio":0.8,"height":938,"width":750,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-261723.png?v=1740279452"},"aspect_ratio":0.8,"height":938,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-261723.png?v=1740279452","width":750},{"alt":"Birth is Magic Book - The Birth Store - Birth Is Magic","id":28274918424765,"position":6,"preview_image":{"aspect_ratio":0.667,"height":1125,"width":750,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-198853.jpg?v=1740279452"},"aspect_ratio":0.667,"height":1125,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-198853.jpg?v=1740279452","width":750},{"alt":"Birth is Magic Book - The Birth Store - Birth Is Magic","id":28274919014589,"position":7,"preview_image":{"aspect_ratio":0.667,"height":1125,"width":750,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-147278.jpg?v=1740279452"},"aspect_ratio":0.667,"height":1125,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/birth-is-magic-book-147278.jpg?v=1740279452","width":750}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp class=\"\"\u003e\u003cspan class=\"sqsrte-text-color--black\"\u003eBirth Is Magic\u003c\/span\u003e is a 52 page hardcover children’s book about the magic of birth at home. It is printed on high quality gloss art paper that is 100% recycled using plant based inks, and is only available in hardcover form.\u003c\/p\u003e\n\u003cp class=\"\"\u003eIt is a self published book by Australian Author Christie Murray and is available world wide. The book itself does feature a care provider but I have not labelled them as a Doula, Birthkeeper or Midwife as such, this way you can make them whoever you would like them to be. It is a great gift idea for anyone choosing to freebirth or homebirth, or for any birthworkers to gift to the women they are walking with. The story is centred around the mother and her family leading up to having her baby at home.\u003c\/p\u003e\n\u003cp class=\"\"\u003eIt discusses the reality of birth including blood, poo, vaginas and placentas. A perfect addition to any birth lovers library. Together, let’s show our children how magic birth can be! Order your copy via the link above now.\u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eChloe is a 4 year old girl with a big imagination! Come on her magical journey as she learns all about having a baby at home. \u003c\/p\u003e\n\u003cp data-rte-preserve-empty=\"true\"\u003eAre you planning on having your children at your upcoming birth? Then this is the perfect book for you! Using clear language and engaging illustrations, Birth Is Magic playfully prepares your child(ren) for physiological birth at home. No fear - Just magic!\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{"badge":"\u003cdiv style='display:none' class='jdgm-prev-badge' data-average-rating='0.00' data-number-of-reviews='0' data-number-of-questions='0'\u003e \u003cspan class='jdgm-prev-badge__stars' data-score='0.00' tabindex='0' aria-label='0.00 stars' role='button'\u003e \u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e \u003c\/span\u003e \u003cspan class='jdgm-prev-badge__text'\u003e No reviews \u003c\/span\u003e \u003c\/div\u003e","widget":"\u003cdiv class='jdgm-rev-widg' data-updated-at='2025-06-13T16:13:40Z' data-average-rating='0.00' data-number-of-reviews='0' 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{"item":{"id":8299393515709,"title":"Birth Plan Template + Guide","handle":"birth-plan-template-guide","description":"\u003cp data-start=\"1012\" data-end=\"1135\"\u003eCreating a birth plan can feel overwhelming - especially when you’re trying to make decisions you didn’t even know existed.\u003c\/p\u003e\n\u003cp data-start=\"1137\" data-end=\"1221\"\u003eThis guide was designed to make the process feel simpler, calmer, and more informed.\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1447\"\u003eInside, you’ll find a printable birth plan template paired with a comprehensive 33-page guide that walks you through each section step-by-step, helping you understand your options and feel more prepared for labour and birth.\u003c\/p\u003e\n\u003cp data-start=\"1449\" data-end=\"1647\"\u003eEvery second page of your birth plan also includes practical labour position cheat sheets and reminders, designed to be printed double-sided so they can be used throughout labour as a quick reference and support tool.\u003c\/p\u003e\n\u003cp data-start=\"1649\" data-end=\"1863\"\u003eWhether you’re planning a hospital birth, induction, epidural, caesarean birth, or hoping for an unmedicated labour, this guide is here to help you explore your preferences and communicate what matters most to you.\u003c\/p\u003e\n\u003ch2 data-section-id=\"13bid5p\" data-start=\"1865\" data-end=\"1883\"\u003eWhat’s included\u003c\/h2\u003e\n\u003cul data-start=\"1885\" data-end=\"2082\"\u003e\n\u003cli data-section-id=\"1arfgyd\" data-start=\"1885\" data-end=\"1916\"\u003ePrintable birth plan template\u003c\/li\u003e\n\u003cli data-section-id=\"18alltu\" data-start=\"1917\" data-end=\"1945\"\u003e33-page guided walkthrough\u003c\/li\u003e\n\u003cli data-section-id=\"1mur7dd\" data-start=\"1946\" data-end=\"1976\"\u003eLabour position cheat sheets\u003c\/li\u003e\n\u003cli data-section-id=\"18luimm\" data-start=\"1977\" data-end=\"2007\"\u003eLabour reminders and prompts\u003c\/li\u003e\n\u003cli data-section-id=\"1scag7o\" data-start=\"2008\" data-end=\"2030\"\u003eDigital PDF download\u003c\/li\u003e\n\u003cli data-section-id=\"1sxlf3y\" data-start=\"2031\" data-end=\"2082\"\u003eDesigned for both phone\/iPad use or home printing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"em0awd\" data-start=\"2084\" data-end=\"2098\"\u003ePerfect for\u003c\/h2\u003e\n\u003cul data-start=\"2100\" data-end=\"2254\"\u003e\n\u003cli data-section-id=\"13m58bp\" data-start=\"2100\" data-end=\"2120\"\u003eFirst-time parents\u003c\/li\u003e\n\u003cli data-section-id=\"5fhi07\" data-start=\"2121\" data-end=\"2139\"\u003eVBAC preparation\u003c\/li\u003e\n\u003cli data-section-id=\"1adefcq\" data-start=\"2140\" data-end=\"2167\"\u003eBirth partner preparation\u003c\/li\u003e\n\u003cli data-section-id=\"1c1so3z\" data-start=\"2168\" data-end=\"2187\"\u003eHospital bag prep\u003c\/li\u003e\n\u003cli data-section-id=\"1xwzxa9\" data-start=\"2188\" data-end=\"2254\"\u003eAnyone wanting to feel more informed and confident before labour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"1xkj2hn\" data-start=\"2256\" data-end=\"2270\"\u003ePlease note\u003c\/h2\u003e\n\u003cp data-start=\"2272\" data-end=\"2337\"\u003eThis is a digital product only. No physical item will be shipped. Your product will be emailed to you after purchase. \u003c\/p\u003e\n\u003cp data-start=\"1649\" data-end=\"1863\"\u003eDisclaimer: This resource is for informational purposes only and does not replace medical advice, diagnosis, or care. 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especially when you’re trying to make decisions you didn’t even know existed.\u003c\/p\u003e\n\u003cp data-start=\"1137\" data-end=\"1221\"\u003eThis guide was designed to make the process feel simpler, calmer, and more informed.\u003c\/p\u003e\n\u003cp data-start=\"1223\" data-end=\"1447\"\u003eInside, you’ll find a printable birth plan template paired with a comprehensive 33-page guide that walks you through each section step-by-step, helping you understand your options and feel more prepared for labour and birth.\u003c\/p\u003e\n\u003cp data-start=\"1449\" data-end=\"1647\"\u003eEvery second page of your birth plan also includes practical labour position cheat sheets and reminders, designed to be printed double-sided so they can be used throughout labour as a quick reference and support tool.\u003c\/p\u003e\n\u003cp data-start=\"1649\" data-end=\"1863\"\u003eWhether you’re planning a hospital birth, induction, epidural, caesarean birth, or hoping for an unmedicated labour, this guide is here to help you explore your preferences and communicate what matters most to you.\u003c\/p\u003e\n\u003ch2 data-section-id=\"13bid5p\" data-start=\"1865\" data-end=\"1883\"\u003eWhat’s included\u003c\/h2\u003e\n\u003cul data-start=\"1885\" data-end=\"2082\"\u003e\n\u003cli data-section-id=\"1arfgyd\" data-start=\"1885\" data-end=\"1916\"\u003ePrintable birth plan template\u003c\/li\u003e\n\u003cli data-section-id=\"18alltu\" data-start=\"1917\" data-end=\"1945\"\u003e33-page guided walkthrough\u003c\/li\u003e\n\u003cli data-section-id=\"1mur7dd\" data-start=\"1946\" data-end=\"1976\"\u003eLabour position cheat sheets\u003c\/li\u003e\n\u003cli data-section-id=\"18luimm\" data-start=\"1977\" data-end=\"2007\"\u003eLabour reminders and prompts\u003c\/li\u003e\n\u003cli data-section-id=\"1scag7o\" data-start=\"2008\" data-end=\"2030\"\u003eDigital PDF download\u003c\/li\u003e\n\u003cli data-section-id=\"1sxlf3y\" data-start=\"2031\" data-end=\"2082\"\u003eDesigned for both phone\/iPad use or home printing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"em0awd\" data-start=\"2084\" data-end=\"2098\"\u003ePerfect for\u003c\/h2\u003e\n\u003cul data-start=\"2100\" data-end=\"2254\"\u003e\n\u003cli data-section-id=\"13m58bp\" data-start=\"2100\" data-end=\"2120\"\u003eFirst-time parents\u003c\/li\u003e\n\u003cli data-section-id=\"5fhi07\" data-start=\"2121\" data-end=\"2139\"\u003eVBAC preparation\u003c\/li\u003e\n\u003cli data-section-id=\"1adefcq\" data-start=\"2140\" data-end=\"2167\"\u003eBirth partner preparation\u003c\/li\u003e\n\u003cli data-section-id=\"1c1so3z\" data-start=\"2168\" data-end=\"2187\"\u003eHospital bag prep\u003c\/li\u003e\n\u003cli data-section-id=\"1xwzxa9\" data-start=\"2188\" data-end=\"2254\"\u003eAnyone wanting to feel more informed and confident before labour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2 data-section-id=\"1xkj2hn\" data-start=\"2256\" data-end=\"2270\"\u003ePlease note\u003c\/h2\u003e\n\u003cp data-start=\"2272\" data-end=\"2337\"\u003eThis is a digital product only. No physical item will be shipped. Your product will be emailed to you after purchase. \u003c\/p\u003e\n\u003cp data-start=\"1649\" data-end=\"1863\"\u003eDisclaimer: This resource is for informational purposes only and does not replace medical advice, diagnosis, or care. While we have included sources throughout this guide, we recommend discussing any decisions regarding your pregnancy, labour, birth, or postpartum care with your healthcare provider.\u003c\/p\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{"badge":"\u003cdiv style='display:none' class='jdgm-prev-badge' data-average-rating='0.00' data-number-of-reviews='0' data-number-of-questions='0'\u003e \u003cspan class='jdgm-prev-badge__stars' data-score='0.00' tabindex='0' aria-label='0.00 stars' role='button'\u003e \u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--off'\u003e\u003c\/span\u003e \u003c\/span\u003e \u003cspan class='jdgm-prev-badge__text'\u003e No reviews \u003c\/span\u003e 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especially when you're trying to learn about your options, make decisions, and feel mentally prepared all at the same time.\u003c\/p\u003e\n\u003cp\u003eOur Labour \u0026amp; Birth Digital Bundle combines two of our most popular birth preparation resources to help you feel more informed, confident, and supported throughout your birth journey.\u003c\/p\u003e\n\u003cp\u003eInside, you'll find a comprehensive Birth Plan Guide \u0026amp; Template alongside our Birth \u0026amp; Labour Affirmation Cards, giving you both the practical information and emotional support tools many parents wish they had before labour begins.\u003c\/p\u003e\n\u003cp\u003eThe Birth Plan Guide helps you explore your options and preferences through a detailed 33-page walkthrough and printable birth plan template, while the affirmation cards provide encouragement, grounding, and practical support suggestions for both the birthing person and their support team.\u003c\/p\u003e\n\u003cp\u003eTogether, these resources are designed to help you prepare for labour in a way that feels informed, intentional, and aligned with what matters most to you.\u003c\/p\u003e\n\u003ch2\u003eWhat's included\u003c\/h2\u003e\n\u003ch3\u003eBirth Plan Guide \u0026amp; Template\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003ePrintable birth plan template\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e33-page guided walkthrough\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLabour position cheat sheets\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eLabour reminders and prompts\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eDesigned for both digital use and home printing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eBirth \u0026amp; Labour Affirmation Cards\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eBirth affirmation cards for the birthing person\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBirth partner\/support person cards with practical labour support guidance\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eGuide on how to use the cards during labour and birth\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003ePrintable or digital format\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003ePerfect for\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003eFirst-time parents\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eBirth partner preparation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eVBAC preparation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eHospital bag preparation\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eChildbirth education alongside antenatal classes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003eAnyone wanting to feel more informed, confident, and supported before labour\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eDigital delivery\u003c\/h2\u003e\n\u003cp\u003eThis is a digital product bundle. 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data-review-id='b38e9b24-4985-4a7b-a015-d44db210cbed' data-review-language='' data-product-title='Boobie Busters' data-product-url='\/products\/boobie-busters' data-thumb-up-count='0' data-thumb-down-count='0'\u003e \u003cdiv class='jdgm-rev__header'\u003e \u003cdiv class='jdgm-rev__icon' \u003e J \u003c\/div\u003e \u003cspan class='jdgm-rev__rating' data-score='5' tabindex='0' aria-label='5 star review' role='img'\u003e \u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e\u003cspan class='jdgm-star jdgm--on'\u003e\u003c\/span\u003e \u003c\/span\u003e \u003cspan class='jdgm-rev__timestamp jdgm-spinner' data-content='2025-10-05 02:06:10 UTC'\u003e\u003c\/span\u003e \u003cdiv class='jdgm-rev__br'\u003e\u003c\/div\u003e \u003cspan class='jdgm-rev__buyer-badge-wrapper'\u003e \u003cspan class='jdgm-rev__buyer-badge'\u003e\u003c\/span\u003e \u003c\/span\u003e \u003cspan class='jdgm-rev__author-wrapper'\u003e \u003cspan class='jdgm-rev__author'\u003eJacqueline Lee\u003c\/span\u003e \u003cspan class='jdgm-rev__location' \u003e \u003c\/span\u003e \u003c\/span\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev__content'\u003e \u003cdiv class='jdgm-rev__custom-form'\u003e \u003c\/div\u003e \u003cb class='jdgm-rev__title'\u003eAMAZING!\u003c\/b\u003e \u003cdiv class='jdgm-rev__body'\u003e\u003cp\u003eLove the Boobie Busters. They have increased my milk supply greatly. Let downs are more frequent, my boobs feel so much fuller, my baby is so content and I’m not worrying about my supply being low like I was with my other children. Highly recommend this amazing product!\u003c\/p\u003e\u003c\/div\u003e \u003cdiv class='jdgm-rev__pics'\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev__vids'\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev__transparency-badge-wrapper'\u003e \u003cdiv class='jdgm-rev__transparency-badge' data-badge-type=review_collected_via_store_invitation\u003e\u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev__actions'\u003e \u003cdiv class='jdgm-rev__social'\u003e\u003c\/div\u003e \u003cdiv class='jdgm-rev__votes'\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev__reply'\u003e \u003cdiv class='jdgm-rev__replier-wrapper'\u003e \u003cb class='jdgm-rev__replier'\u003e\u003c\/b\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev__reply-content'\u003e\u003cp\u003eWe’re so glad to hear the Boobie Busters made such a difference for you, Jacqueline. ❤️ It means so much to know they’ve supported your feeding journey and helped ease those worries. Thank you for your recommendation and for sharing your experience.\u003c\/p\u003e\u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e\u003c\/div\u003e \u003cdiv class='jdgm-paginate' data-per-page='10' data-url='https:\/\/api.judge.me\/reviews\/reviews_for_widget' style=\"display: none;\"\u003e\u003c\/div\u003e \u003c\/div\u003e \u003cdiv class='jdgm-rev-widg__paginate-spinner-wrapper'\u003e \u003cdiv class='jdgm-spinner'\u003e\u003c\/div\u003e \u003c\/div\u003e \u003c\/div\u003e"},"default_reviews_metafields":{"rating":{"scale_min":"1.0","scale_max":"5.0","value":"5.0"},"rating_count":1},"collections":[{"id":281712427197,"handle":"breastfeeding","title":"Breastfeeding","updated_at":"2026-07-19T19:08:22+08:00","body_html":"","published_at":"2021-12-20T14:19:33+08:00","sort_order":"best-selling","template_suffix":"breastfeeding-collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Breastfeeding"}],"published_scope":"global","image":{"created_at":"2024-05-06T11:59:34+08:00","alt":"Breastfeeding - The Birth Store","width":620,"height":635,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/breastfeeding-793872.jpg?v=1714967974"}},{"id":261657460925,"handle":"buy","title":"Buy","updated_at":"2026-07-19T19:08:22+08:00","body_html":"\u003cp\u003eBrowse all of our pregnancy, labour \u0026amp; birth, postpartum and baby essentials here.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can even buy now and pay later with Afterpay!\u003c\/span\u003e\u003c\/p\u003e","published_at":"2021-03-10T12:05:31+08:00","sort_order":"best-selling","template_suffix":"shop-all-collection","disjunctive":false,"rules":[{"column":"title","relation":"not_contains","condition":"Hire"}],"published_scope":"global","image":{"created_at":"2024-05-06T11:59:42+08:00","alt":"Buy - The Birth Store","width":2048,"height":2048,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/buy-964856.jpg?v=1714967982"}},{"id":292919476413,"handle":"lactation-products","title":"Lactation Products","updated_at":"2026-07-19T19:08:22+08:00","body_html":"","published_at":"2023-03-22T12:22:41+08:00","sort_order":"best-selling","template_suffix":"lactation-products-collec","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"Lactation Products"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:19+08:00","alt":"Lactation Products - The Birth Store","width":1034,"height":922,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/lactation-products-752907.jpg?v=1714968019"}},{"id":291456483517,"handle":"shop-all","title":"Shop All - Mum","updated_at":"2026-07-19T19:08:22+08:00","body_html":"","published_at":"2022-12-23T22:04:39+08:00","sort_order":"best-selling","template_suffix":"shop-all-collection","disjunctive":false,"rules":[{"column":"variant_price","relation":"greater_than","condition":"1"},{"column":"title","relation":"not_contains","condition":"Batteries"},{"column":"tag","relation":"equals","condition":"Mum"}],"published_scope":"global","image":{"created_at":"2024-05-06T12:00:54+08:00","alt":"Shop All - The Birth Store","width":1365,"height":2048,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/shop-all-693176.jpg?v=1714968055"}},{"id":310045933757,"handle":"shop-all-sale","title":"Shop All Sale","updated_at":"2026-07-19T19:08:22+08:00","body_html":"","published_at":"2024-11-12T13:22:43+08:00","sort_order":"alpha-asc","template_suffix":"","disjunctive":true,"rules":[{"column":"tag","relation":"equals","condition":"Bundles"},{"column":"vendor","relation":"equals","condition":"Franjos Kitchen"},{"column":"vendor","relation":"equals","condition":"Adored Illustrations"},{"column":"vendor","relation":"equals","condition":"Amazing Oils"},{"column":"vendor","relation":"equals","condition":"Ice Ice Booby"},{"column":"vendor","relation":"equals","condition":"Made to Milk"},{"column":"vendor","relation":"equals","condition":"Milky Goodness"},{"column":"vendor","relation":"equals","condition":"Seasons of Mama"},{"column":"vendor","relation":"equals","condition":"Silverette"},{"column":"vendor","relation":"equals","condition":"Snuggle Hunny"},{"column":"vendor","relation":"equals","condition":"Yung Bod"},{"column":"vendor","relation":"equals","condition":"Bare Love"},{"column":"vendor","relation":"equals","condition":"Haakaa"},{"column":"vendor","relation":"equals","condition":"Mere Botanicals"},{"column":"vendor","relation":"equals","condition":"The Birth Store Hire"},{"column":"vendor","relation":"equals","condition":"The Birth Store"}],"published_scope":"global","image":{"created_at":"2024-11-13T10:58:16+08:00","alt":"Shop All Sale - The Birth Store","width":2048,"height":1365,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/collections\/shop-all-sale-297361.jpg?v=1731466697"}}]}
{"item":{"id":7973359091901,"title":"Breast \u0026 Perineal Recovery Ice \u0026 Heat Packs","handle":"breast-perineal-recovery-ice-heat-packs","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eWhen your body is healing after birth, every little bit of comfort counts. Our Breast \u0026amp; Perineal Recovery Ice \u0026amp; Heat Pack Set is the ultimate postpartum care duo — designed to provide relief from top to bottom.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTo Help With:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEngorgement, mastitis, and blocked ducts\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePerineal swelling and discomfort\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePostpartum stitches and tearing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eGeneral breast and perineal tenderness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBreast packs: Dual-sided with direct ice\/heat contact on one side and plush, soft backing on the other — no extra covers needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePerineal packs: Comes with two packs so you can always have one ready to go.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFlexible design: Contours comfortably to your body.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePerineal covers sold separately, so you can choose to keep things simple or invest in reusable covers.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFor cold therapy: Place in the freezer without covers for at least 2 hours before use or submerge in ice water until the desired temperature is achieved.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eFor heat therapy: Microwave without covers for 10-20 seconds depending on the microwave (wattage table on product instructions), checking the temperature before applying.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eApply to the affected area for up to 20 minutes, as needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSafety Information:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAlways test the temperature before applying to avoid burns or frostbite.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConsult with a healthcare professional if symptoms persist.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis product is not recommended f\u003c\/span\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eor people with reduced awareness of temperature or feeling in their skin.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","published_at":"2026-07-14T08:34:02+08:00","created_at":"2025-03-09T13:09:38+08:00","vendor":"The Birth Store","type":"Ice Packs","tags":["Breastfeeding","Hemorrhoids","Mastitis","Mum","Pain Relief","Peri Care","Post-Partum","Pregnancy","The Birth Store","Vaginal Birth Recovery"],"price":4200,"price_min":4200,"price_max":4200,"available":true,"price_varies":false,"compare_at_price":null,"compare_at_price_min":0,"compare_at_price_max":0,"compare_at_price_varies":false,"variants":[{"id":44896065028285,"title":"Default Title","option1":"Default Title","option2":null,"option3":null,"sku":null,"requires_shipping":true,"taxable":false,"featured_image":null,"available":true,"name":"Breast \u0026 Perineal Recovery Ice \u0026 Heat Packs","public_title":null,"options":["Default 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Store","id":28436124860605,"position":10,"preview_image":{"aspect_ratio":1.497,"height":684,"width":1024,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-137615.jpg?v=1750219380"},"aspect_ratio":1.497,"height":684,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/instant-peri-ice-packs-137615.jpg?v=1750219380","width":1024},{"alt":"Breast \u0026 Perineal Recovery Ice \u0026 Heat Packs - The Birth Store - The Birth Store","id":28436124729533,"position":11,"preview_image":{"aspect_ratio":1.497,"height":684,"width":1024,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/breast-perineal-recovery-ice-heat-packs-202703.jpg?v=1750219380"},"aspect_ratio":1.497,"height":684,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/breast-perineal-recovery-ice-heat-packs-202703.jpg?v=1750219380","width":1024},{"alt":"Breast \u0026 Perineal Recovery Ice \u0026 Heat Packs - The Birth Store - The Birth Store","id":28410310033597,"position":12,"preview_image":{"aspect_ratio":0.667,"height":1536,"width":1024,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/breast-perineal-recovery-ice-heat-packs-149616.jpg?v=1750219344"},"aspect_ratio":0.667,"height":1536,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/breast-perineal-recovery-ice-heat-packs-149616.jpg?v=1750219344","width":1024},{"alt":"Breast \u0026 Perineal Recovery Ice \u0026 Heat Packs - The Birth Store - The Birth Store","id":28436124696765,"position":13,"preview_image":{"aspect_ratio":1.497,"height":684,"width":1024,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/breast-perineal-recovery-ice-heat-packs-275768.jpg?v=1750219344"},"aspect_ratio":1.497,"height":684,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/breast-perineal-recovery-ice-heat-packs-275768.jpg?v=1750219344","width":1024},{"alt":"Breast \u0026 Perineal Recovery Ice \u0026 Heat Packs - The Birth Store - The Birth Store","id":28410310099133,"position":14,"preview_image":{"aspect_ratio":0.667,"height":1536,"width":1024,"src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/breast-perineal-recovery-ice-heat-packs-606688.jpg?v=1750219344"},"aspect_ratio":0.667,"height":1536,"media_type":"image","src":"\/\/www.thebirthstore.com.au\/cdn\/shop\/files\/breast-perineal-recovery-ice-heat-packs-606688.jpg?v=1750219344","width":1024}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eWhen your body is healing after birth, every little bit of comfort counts. Our Breast \u0026amp; Perineal Recovery Ice \u0026amp; Heat Pack Set is the ultimate postpartum care duo — designed to provide relief from top to bottom.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eTo Help With:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eEngorgement, mastitis, and blocked ducts\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePerineal swelling and discomfort\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePostpartum stitches and tearing\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eGeneral breast and perineal tenderness\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFeatures:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eBreast packs: Dual-sided with direct ice\/heat contact on one side and plush, soft backing on the other — no extra covers needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePerineal packs: Comes with two packs so you can always have one ready to go.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFlexible design: Contours comfortably to your body.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003ePerineal covers sold separately, so you can choose to keep things simple or invest in reusable covers.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eHow to Use:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFor cold therapy: Place in the freezer without covers for at least 2 hours before use or submerge in ice water until the desired temperature is achieved.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eFor heat therapy: Microwave without covers for 10-20 seconds depending on the microwave (wattage table on product instructions), checking the temperature before applying.\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eApply to the affected area for up to 20 minutes, as needed.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eSafety Information:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eAlways test the temperature before applying to avoid burns or frostbite.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eConsult with a healthcare professional if symptoms persist.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eThis product is not recommended f\u003c\/span\u003e\u003cspan class=\"OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none\"\u003eor people with reduced awareness of temperature or feeling in their skin.\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e"},"options":[{"name":"Title","position":1,"values":["Default Title"]}],"custom_metafields":{},"metafields":{"badge":"\u003cdiv 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